http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
소셜 미디어에서 사용자 행위 분석을 통한 사용자 평판 관리 기법
윤진경(Jinkyung Yun),정지원(Jiwon Jeong),이수지(Suji Lee),임종태(Jongtae Lim),복경수(Kyungsoo Bok),유재수(Jaesoo Yoo) Korean Institute of Information Scientists and Eng 2016 정보과학회논문지 Vol.43 No.1
Recently, social network services have changed by moving towards an open platform where, as well as simply allowing the building of relationships among users, various types of information can be generated and shared. Since existing user reputation management methods evaluate user reliability based on user profiles, explicit relations, and evaluation, they are not suitable for determining user reliability on social media due to few explicit evaluation. In this paper, we analyze social activities on social media and propose a new user reputation management method that considers implicit evaluation as well as explicit evaluation. The proposed method derives positive and negative implicit evaluation from social activities, and generates user reputation information by field in order to consider user expertise. It also considers the number of users that participate in evaluation in order to measure user influence. As a result, it generates the reputation information of users who have no explicit evaluation and creates user reputation information that is more suitable for social media.