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감성 척도 맵 개발 및 패션 브랜드의 감성이미지 비교 연구 - 브랜드 이미지와 브랜드 웹사이트 배색 이미지를 중심으로 -
유지현,Yu, Ji-Hun 복식문화학회 2010 服飾文化硏究 Vol.18 No.2
The purpose of this study was to propose some plan which could satisfy consumer's expectation emotional needs by comparing emotional scale between fashion brand image and brand website coloration image. For this study, 12 brand websites within four fashion zone, men's clothing, women's clothing, casual wear, and sports wear were chosen. The questionnaires were comprised of 27 emotional adjectives which were selected from previous studies. The questionnaires were distributed to university students and office workers for 3 to 17 on September. Among them, 118 questionnaires were analyzed by SPSS tool. The qualitative analysis for emotional adjective sorting, content analysis for website color chip sorting, and quantitative analysis for consumers were used in this study. Some differences exist between brand image and website coloration band image as the result. As the numbers of internet user became larger, the costumer's emotional image which gives maximum satisfaction is getting more important in fashion brand website. Therefore, fashion website managers should satisfy consumers with functional and emotional needs.
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유지현 복식문화학회 2001 服飾文化硏究 Vol.9 No.3
This study analyzed the trends of fashion market in 15 branch stores of 3 major department stores in Seoul. The purposes of this study were to classify fashion zone and brands in each floor of the department stores, and to analyze the rate which a fashion brand was located in each department store. The results were as follows : 1.There were sundry goods on main floor, women's clothings on 24th floor, men's wears on 4-5th floor, sports & golf wears and infants & children's clothings from 6th floor to the top in most department stores. 2.Lotte Chamshil branch had the largest number of fashion brands in it, the next was Lotte Main store and followed by Hyundai Chunhoe branch, Shinsegae Gangnam branch, Hunndai Shinchun branch, Lotte Gangnam branch, Hyundai Main store, Hyundai Muyek-Center branch, and Lotte Youngdeungpo branch, etc. 3.The fashion categories of the Lotte Department stores were segmented as the Casuals (character, young, young basic, career, town, jean, city), Young worlds, Imported beautique, Madams, Designers(beautique), Intelligences, Unisex, Ladies formal wears, the Seasonables, and the Formals, Missy Careers. This was the most various fashion market segments among 3 major department stores. This store had 667 Women's fashion and Casual brands. The Chamshil branch and Main store were intensified the Casual & Beautique zone and diffentiated it from other Department stores by displaying men's wears & sundry goods on 5th floor. 4.The fashion categories of the Hundai Department stores were segmented as Women's wears, Women's casuals, Young-Adult, Young live, Women's former wears, Royal beautique and Young characters. It was less segmented than other Department stores. Total number of Women's fashion and casual brands were 471 brands. The market segmentation of fashion zone was well done at Chunho branch and Shinchun branch. It was intensified that Fashion sundry goods at Muyeuk-Center branch and The Women and Young fashion zone at Chunho branch. 5.The fashion categories of the Shinsaegae Department stores were segmented as Casuals (young, young character, X-, missy, career, character), Imported beautique, Designer's characters, Young basics, Elegance, Missy, Young weave, Original brands. This store had 304 Women's fashion and Casual brands, Shinsaegae has also developed it's own brand(PB items) and classified as the Original zone which differentiated it from other Departments. 6.The Deco was the most popular brand in the department stores, the next were Micha/Botticelli, and followed by Darks/System/Izzat Baba, Givy/Obzee/Lee won jae/Kim yeon Joo, and so on. The target of 6out 10 brands which were included in here were career women of age 20 to 30 ages. The Price rate were from 200,000 won to 300,000 won.
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텍스트로서의 소설에 나타난 상징의 의미분석 방법론과 그 적용
유지현,박부진,한명숙 服飾文化學會 1996 服飾文化硏究 Vol.4 No.1
A 'TEXT' is a basic unit of culture. It is also the whole of culture organization which is generalizing a culture. Literary texts which are reflection of the culture could be understood as a historical discourse. This thesis which is based on the 'Semiotic theory', 'Victor Turner's Performance theory', and Sung Man Lee's 'Information Model', classified the type of meaning to explain how to communicate the meaning of things which were described in novels, for examples, background, dress, dialogue, era, etc. An interpreter (reader) should understand the culture described in novels to clarify the ambiguous significance. An interpretative theory of symbolic meaning described in text was presented in this thesis, and it was applied to analysis Myung Hee Choi's novel, 'Honbul'.
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이성희,유지현,한명숙 服飾文化學會 1994 服飾文化硏究 Vol.2 No.1
The purpose of this study was to analyze the classification and meaning of symbols, of the clothes of the college students by sex-roll theory and identity theory. The clothes analyzed in this study were collected by photographs which were taken in the campus (240 out of 1,000 pictures) of the several colleges and universities in Seoul form fall in 1993 to summer in 1994. The results were as follows: 1. Analysis as a symbol of sexuality. The phenomenon of the visual inconsistency and consistency of sexual image in dress were showed simultaneously. The clothes of male students were generally becoming feminine style in materials and colors of clothes. These suggested that sex-roll theory be applied to their clothes. 2. Analysis as symbols of identification or individuality. The identification of shoes, bags, accessories, and hair styles were prominent than that of clothes. When it was analyzed as a symbol of individuality, the college students seemed to act as fashion leaders, who accepted new fashions and tried them on first. Theses suggested that Erikson's theory on identity be applied to their clothes. 3. Analysis as a symbol of emblem. The dissimilarities of between the college students and other groups in the same generation were bright and casual attire with files, books, and sack. 4. Analysis as a symbol of campus ceremony. The clothes of college students on campus ceremonies were more casual and flexible than those of other groups in the same generation. It was known that the symbols showed above were reflected on their clothes as "one's expressions" which are sex-roll, identity, and characteristics of college students.
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