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O2O 화장품 배달 서비스 앱의 e-서비스품질이 만족과 충성도에 미치는 영향
신태현,신동화,Shin, Tae-Hyun,Shin, Dong-Hwa 한국응용과학기술학회 2022 한국응용과학기술학회지 Vol.39 No.5
In this study, the effect of e-service quality of O2O cosmetic delivery service app on satisfaction and loyalty was investigated. To this end, a total of 210 questionnaires were collected and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using the statistical package SPSS 25.0. The main results are as follows. Efficiency, order fulfillment, system availability, and privacy, which are components of O2O cosmetic delivery service app e-service quality, all had a significant effect on satisfaction and loyalty. Also, satisfaction was found to have a significant effect on loyalty. In order to increase the number of consumers who use the O2O cosmetic delivery service app, it is necessary to increase the availability and efficiency of the system, which has the greatest impact on satisfaction and loyalty. To this end, it is necessary to provide a comfortable environment without interruption and fast access while using the O2O cosmetic delivery service app, and to build a system so that it can be used efficiently.
친환경 종이 용기 화장품 구매 동기가 만족 및 재구매 의도에 미치는 영향
신태현,정연자,Shin, Tae-Hyun,Jung, Yeon-Ja 중소기업융합학회 2021 융합정보논문지 Vol.11 No.7
본 연구에서는 친환경 종이 용기 화장품 구매 동기와 만족 및 재구매 의도에 어떠한 영향을 미치는지 알아보고자 하였다. 이를 위해 설문조사 실시하여 총 184명의 설문지를 분석했다. 주요 결과는 다음과 같다. 구매 동기의 구성요소인 상징성, 심미성, 실용성은 만족에 모두 유의한 영향을 미치며 재구매 의도에는 심미성과 실용성이 유의한 영향을 미치는 것으로 나타났다. 또한, 친환경 종이 용기 화장품에 대한 만족이 재구매 의도에 유의한 영향을 미치는 것으로 나타났다. 그러므로 친환경 종이 용기 화장품 마케팅 관리자는 만족과 재구매 의도에 가장 큰 영향을 미치는 구매 동기 요인인 실용성을 강조한 마케팅 방안을 제시해 나아가야 한다고 판단된다. In this study, we tried to find out how it affects the motivation, satisfaction, and repurchase intention of eco-friendly paper container cosmetics. To this end, a survey was conducted and a total of 190 questionnaires were analyzed. The main results are as follows: Symbolicity, aesthetics, and practicality, which are the components of purchase motivation, have a significant effect on satisfaction, and both aesthetics and practicality have a significant effect on repurchase intention. In addition, satisfaction with eco-friendly paper container cosmetics has a significant impact on repurchase intentions. Therefore, it is believed that eco-friendly paper container cosmetics marketing managers should present marketing measures that emphasize practicality, the motivation for purchasing, which has the biggest impact on satisfaction and repurchase intentions.
신태현(Tae-Hyun Shin),박성수(Sung-Su Park),원청세(Cheong-Se Won),김미경(Mi Kyung Kim),김민수(Min-Su Kim) 대한두경부종양학회 2019 대한두경부 종양학회지 Vol.35 No.2
Parathyroid adenoma can cause extracapsular bleeding. In 1934, Capps first reported a case of massive hemor-rhage secondary to rupture of a parathyroid adenoma. Recently, we experienced a 73-year-old female presented with pharyngeal discomfort and extensive ecchymosis over the neck without history of trauma. Endoscopic inves-tigation revealed submucosal hemorrhage in the posterior wall of the hypopharynx. CT scan and ultrasonography demonstrated the presence of a mass below the left thyroid lobe. Serum calcium level was normal and PTH level was elevated. We underwent left thyroidectomy and parathyroidectomy 2 weeks later from first visit. During the operation, hypopharyngeal mucosa was teared and it was treated with pharyngostoma formation and L-tube feeding. We report a rare case of normocalcemic parathyroid adenoma with spontaneous hemorrhage and propose the proper management period with a literature review