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지역주민의 관광개발태도에 따른 공동체 의식과 관광개발 지지도 복합차이연구
송래헌(Song, Rae Heun),윤유식(Yoon, Yoo Shik) 한국전시산업융합연구원 2019 한국과학예술융합학회 Vol.37 No.3
본 연구에서는 관광개발에 대한 지역주민의 태도를 세분화하여 이에 대한 지역공동체와 관광개발의 지지도에 차이가 나타나는 가를 분석하고 각 세분집단에 대한 특성을 파악하고자 하였다. 조사자료는 대전지역의 지역주민을 대상으로 설문조사를 실시하여 유효표 본수 358부를 대상으로 분석하였다. 먼저 관광개발에 대한 태도를 군집분석을 통하여 세분화를 시도한 결과, 관광개발에 대한 긍적적인 집단, 관광개발에 대한 부정적인 집단, 조건적 관광개발 태도집단으로 세분화 할 수 있었고 지역공동체의식과 관광개발지지도의 차이를 분석하기 위하여 MANOVA 분석을 실시한 결과, 관광개발의 긍정적인 태도는 지역공동체의 의식과 관광개발에 대한 지지도가 높다는 것을 제시하고 시사점을 제시하였다. This study was to investigate if there are any segmented groups of residents’ attitude toward tourism development and also to examin if there are significant differences among such segmented groups in terms of community spirits and touridms development supports. From the literature review, the survey questionaries was developed and a total of 358 useful sample were collected and analyzed in SPSS. The results from cluster and MANOVA showed that there are some significant differences among the segmented groups. the higher residents have positive attitude toward tourism development the stronger residents have community spirits and tourism development support, More insight implication and discussion was provide in conclusion.
관광경험 인지적 가치 및 정서적 가치 세분집단별 관광경험 만족도 및 충성도 차이 연구
송래헌 ( Song Rae-Heon ) (사)한국마이스관광학회 2021 MICE관광연구 Vol.21 No.3
The purpose of this study was to investigate whether any differences existed among the segmented groups based on tourists’ cognitive value and affective value in terms of destination tourists’ satisfaction and loyalty. From the literature review, the survey questionnaire was developed and the measurement constructs included destination cognitive value (4 variables), affective value (4 variables), tourists’ satisfaction (5 variables) and loyalty (3 variables). The respondents included tourists who had travel experiences within the past year with at least one or more overnight travel experiences. A total of 349 useful samples were collected and analyzed in SPSS. Cluster analysis and MANOVA were adopted to analyze the data. The results showed that the destination cognitive and affective value are important factors in improving tourists’ travel satisfaction and destination loyalty. More theoretical and managerial implications were provided in the conclusion.
국내 호텔 식음료 업장 및 외식업체의 등급평가 제도 도입시 평가 척도 항목이 등급평가 제도 도입 타당성에 미치는 영향
오석윤 ( Seok Youn Oh ),최웅 ( Woong Choi ),송래헌 ( Rae Heon Song ) 한국호텔리조트카지노산학학회 2003 호텔리조트연구 Vol.1 No.1
The purpose of this study is to develop and strength the competitiveness of Korean food service industry through developing of grade valuation criterion for the domestic food service. The Analyses of the results are as follows: First, criterions of location and size are as follow in the order of importance: the convenience and accessibility of location, surrounded environment. These factors influence positively to developing of grade valuation system. Second, criterions of construction and equipment are as in the order of importance: fire prevention facility and status of equipped items, safety facility and status of equipped safety equipment, facilities for Challenged People, and suitability of building structure. These factors are influence positively to developing of grade valuation system. Third, criterions of restaurant are as follows in the order of importance: pleasantness, comfortableness, table setting and decorations, cleanness, spacious area, size of waiting area/reception area, quality of fixtures. These factors are influence positively to developing of grade valuation system. Finally, the criterions of operation/management are as follows in the order of importance: financial outcome, degree of violation of the administrative orders, with or procession of licenses, outcome of marketing, easy of reservation are shown to be positive influences and procession of health clearness, percentile of sales revenue vs. charity expense are shown to be negative influences.