스포츠관광객의 편익추구를 통한 지각된 가치가 고객만족에 미치는 영향

석강훈(Kang Hoon Seok),김장환(Jang Hwan Kim),이덕성(Duck Sung Lee) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.32

실내수영장 이용자의 라이프스타일과 서비스품질 및 구매행동의 관계

석강훈(Seok Kang-Hoon) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.3

The population of this study was customers using indoor swimming pool in 2008 in their age of 20 or more. Sampling was carried out by convenience sampling method, one of non-probability sampling methods. By doing so, one hundred samples were chosen in each public swimming pool located in Seoul and Gyeonggi-do totalling five hundred samples from 5 pools. Effective samples were 485(97%) of returned questionnaires, which excluded 15 ones in which replies are lack of reliability due to the unfaithfulness or some of questions are not answered. Data collected were handled with a statistic package, SPSS WIN 15.0 according to its purpose of analyses. Frequency study was carried out to figure out customers' demographic characteristics and types, explanatory factor analysis was done for feasibility study of the questionnaire, cronbach's was derived by reliability analysis and correlation analysis was done to identify relationship between variables. Finally, multiple regression analysis was performed to identify the effects on purchase conduct in service quality on life style of the indoor swimming pool customers, and statistical significance level applied to this test was p<.05. Conclusions of this study were derived as follows, through the above research tools. First, life style of indoor swimming pool customers has the significant effect on service quality. That is, the higher their goals and level of life style were, the more significant effect they had on service quality. Also, trend, goal, health and positive life style showed the significant effect on service quality of program in a proportionate way. Second, service quality that indoor swimming pool customers felt has the significant effect on purchase activity(satisfaction with the quality, revisit and customers' verbal advertisement), which means the service quality of the coaching staffs, the quality of facility and program showed the significant effect on satisfaction with the quality, revisit and customers' verbal advertisement in a proportionate way.

공공 체육공원의 서비스품질이 전반적인 만족도와 재방문 의도에 미치는 영향

석강훈(Kang Hoon Seok),김장환(Jang Hwan Kim),이덕성(Duck Sung Lee) 한국사회체육학회 2005 한국사회체육학회지 Vol.0 No.25

마라톤대회 서비스품질이 서비스가치 및 참여자만족에 미치는 영향

석강훈(Kang-Hoon Seok),김화룡(Hwa-Ryong Kim) 한국응용과학기술학회 (구.한국유화학회) 2021 한국응용과학기술학회지 Vol.38 No.1

이 연구는 마라톤대회 서비스품질이 서비스가치 및 참여자만족에 미치는 영향을 규명하는데 목적이 있다. 자료분석을 위하여 마라톤대회에 참여하는 참여자를 대상으로 총 350부의 설문지를 배포하였으며, 불성실한 응답 21부를 제외한 총 329(94%)의 자료를 유효표본으로 사용하였다. 자료처리를 위하여 PASW 21.0을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 다중회귀분석을 실시하였다. 이에 다음과 같은 결과를 도출하였다. 첫째, 마라톤 서비스품질은 서비스가치에 영향을 미쳤다. 둘째, 마라톤 서비스품질은 참여자만족에 영향을 미쳤다. 셋째, 서비스가치는 참여자만족에 영향을 미쳤다. The purpose of this study is to investigate the effect of marathon service quality on service value and participant satisfaction. For data analysis, a total of 350 questionnaires were distributed to participants in the marathon, and a total of 329 (94%) data were used as valid samples, excluding 21 unscrupulous responses. For data processing, frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis were performed using PASW 21.0. This resulted in the following results. First, marathon service quality has an effect on service value. Second, marathon service quality had an effect on satisfaction. Third, service value influenced participant satisfaction.

충주호사랑 호수축제 참가자의 추구편익과 지각된 가치, 구매행동의 관계

석강훈(Seok Kang-Hoon) 한국관광레저학회 2010 관광레저연구 Vol.22 No.6

스포츠이벤트 속성과 관람행동 및 지지도와의 관계

석강훈(Seok, Kang-Hoon) 한국관광레저학회 2014 관광레저연구 Vol.26 No.8

지방자치단체 스포츠이벤트의 문제점 및 해결 방안에 관한 연구

석강훈(Seok, Kang-Hoon) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.4

Sports events hosted by local governments have positive influences on the enhancement of the local image as well as local economic development. Indiscretion in sports events, however, has the potential to cause many problems in addition to a blow to local economy. This study thus set out to analyze problems with indiscreet of sports events by local governments and search for ways to resolve them. There are several problems with local governments’ sports events: first, excessive budgets result in a waste of taxpayers’ precious money. Second, there is the shortage of voluntary participation and interest on the part of local resident. Third, the performance of domestic players falls. Fourth, sports events are hosted with the local characteristics ignored. Fifth, there is a lack of experts on sports event management. Finally, infrastructure is built by giving no consideration to the utilization plans of stadium after the event. The above-mentioned problems can be solved by hosing such an event with low costs and high efficiency and developing a range of programs to induce voluntary participation and interest from local residents. It is also needed to lavish supports and investments on the domestic players of the hosted game for improved performance and bring up experts to host and manage sports events. Finally, infrastructure should be built by taking into account the utilization plans of stadium after the event rather than taking it as an investment for the event. Today it seems irrational for a local government to host a sports event indiscreetly under the pretext of local development. It is time to think what should be a priority for local development.

스포츠이벤트의 서비스 환경, 관여도 및 정보탐색의 관계

구강본 ( Kang Bon Goo ),석강훈 ( Kang Hoon Seok ) 한국스포츠산업경영학회 2010 한국스포츠산업경영학회지 Vol.15 No.2

이 연구는 스포츠이벤트의 참여자들이 인식하는 서비스 환경에 따른 관여도와 정보탐색의 관계를 분석하여, 이들의 관계를규명하고 스포츠이벤트의 효과적인 마케팅 방법을 제공하는데 목적이 있다. 연구의 조사대상은 2008년 충주호사랑 호수축제에 서 조정체험학교에 참가한 만 20세 이상 60세 미만 참가자를 모집단으로 설정하였고, 표집방법은 비확률표본추출법 중 편의표 본추출법을 이용하여 표본을 추출하였으며, 총 280명을 표집대상으로 하였다. 조사방법은 직접 설문지를 배부하고 자기평가기 입법으로 실시하였으며, 회수된 설문 가운데 응답성이 불성실하거나 조사내용의 일부가 누락된 11명의 자료를 제외한 총 269(96.1%)명의 설문지를 유효 표본으로 하였다. 수집된 자료는 SPSS WIN 17.0 프로그램을 이용하여 빈도분석, 기술분석, 상 관분석, 다중회귀분석을 실시하였으며, 설문지의 타당도 검사를 위하여 탐색적 요인분석을 실시하고, 신뢰도 분석을 위하여 c ronbach``s α를 산출하였다. 통계적 유의수준은 α=.05수준에서 검증하였다. 이상의 연구방법으로 다음과 같은 결론을 얻었다. 첫째, 서비스 환경은 관여도에 영향을 미치는 것으로 나타났다. 특히 스포츠이벤트의 서비스 환경과 직접적 관여도에서는 쾌 적성 서비스 환경이, 그리고 간접적 관여도에서는 쾌적성, 편의성 서비스 환경이 관계가 있는 것으로 나타났다. 둘째, 스포츠 이벤트의 서비스 환경은 정보탐색에 유의한 영향을 미치는 것으로 나타났다. 하지만 구전 정보와의 관계에서는 영향을 미치지 않았으며, 공개정보에서 쾌적성과 신뢰성에서 유의한 관계가 있는 것으로 나타났다. 셋째, 스포츠이벤트 참여자의 관여도는 정 보탐색에 유의한 영향을 미치는 것으로 나타났다. 특히 구전 정보는 간접관여에 공개정보는 직접관여와 간접관여에 유의한 관 계가 있는 것으로 나타났다. In this study, the investigator found a population among the participants in Love and Lake Festival of Chungjuho in 2008 that were aged from 20 to 60. By using convenience sampling of non-probability sampling, total 280 people were sampled. As for the survey method, three researchers that received training in advance from the investigator distributed the questionnaires, which were then filled out by the subjects in the self-administered manner. After excluding 11 questionnaires whose answers were not sincere or partially missing, total 269 ones(96.1%) were used as valid samples. As for data processing, the SPSS WIN 17.0 program was employed to conduct frequency analysis to figure out the subjects`` general characteristics. Then exploratory factor analysis was carried out to test the validity of the questionnaire, and cronbach``s α was obtained for reliability analysis. And correlation analysis was conducted to test the relations among service environment, involvement, and information search. In order to examine the influences of the service environment of sports events on the participants`` involvement and information search, multiple regression analysis was conducted. The level of statistical significance was set at p<.05. Those research efforts led to the following conclusions: First, the service environment was indicated to have influence upon involvement. Especially, the sports event was indicated to have relationship with comfortable service environment in the service environment and direct involvement and with comfortable and convenient service environment in the indirect involvement. Second, the service environment of sports event was indicated to have significant influence upon information search. However, it was indicated to have no influence in the relationship with word-of-mouth information and to have significant relationship with comfort and reliability in opening information. Third, the involvement of participants in sports event was indicated to significant influence upon information search. Especially, the significant relationship was indicated in the word-of-mouth information with indirect involvement and in opening information with direct involvement and indirect involvement.

카누 지도자의 변혁적 리더십이 지도자의 신뢰와 조직몰입에 미치는 영향

오병훈(Byung-Hoon Oh),석강훈(Kang-Hoon Seok),이재형(Jae-Hyung Lee) 한국항해항만학회 2014 한국항해항만학회지 Vol.38 No.2

본 연구의 목적은 카누 지도자의 변혁적 리더십이 지도자의 신뢰에 미치는 영향과 지도자의 신뢰가 조직몰입에 미치는 영향을 검증하는 데 있다. 이를 위해 대한카누협회에 등록된 중ㆍ고ㆍ대ㆍ일반부 남ㆍ여 선수 총 350명을 무선 표집법을 이용해 추출해 설문지를 배분하고, 이 중 불성실한 응답 26명의 자료를 제외한 총 324명의 설문지를 유효 표본으로 했다. 연구결과를 위한 분석방법으로 빈도 분석, 신뢰도 분석, 요인 분석, 상관 분석, 다중회귀 분석을 실시하여 다음과 같은 결론이 도출되었다. 첫째, 변혁적 리더십은 행동적 신뢰, 감성적 신뢰, 인지적 신뢰에 영향을 미치는 것으로 나타났다. 둘째, 변혁적 리더십은 정서적 몰입, 계속적 몰입, 규범적 몰입에 유의한 영향을 미치는 것으로 나타났다. 셋째, 신뢰는 정서적 몰입, 계속적 몰입, 규범적 몰입에 유의한 영향을 미치는 것으로 나타났다. The purpose of this study was to find out how a canoe leader's revolutionary leadership affects his trust and how a leader's trust affects the organizational commitment. 350 participants were selected out of male and female registered as canoeists by the Korea Canoe Federation in 2011 through the random sampling. Except for 26 data with those not seriously taken, 324 responses were taken as valid samples. Frequency analysis, reliability analysis, factor analysis, correlation analysis, and multi-regression analysis have been conducted. The conclusion is as follows: First, a leader's revolutionary leadership positively affects his trust. Secondly, a leader's revolutionary leadership has a positive effect on his organizational commitment. Lastly, a leader's trust positively affect the organizational commitment.

열화상 카메라를 이용한 택견 동작의 온도 특성 분석 기초 연구

이규선,남중웅,석강훈,김정배,Lee, Gyuseon,Nam, Joong Woong,Seok, Kang Hoon,Kim, Jeongbae 한국교통대학교 융복합기술연구소 2012 융ㆍ복합기술연구소 논문집 Vol.2 No.1

The purpose of this study is to visually confirm on variation of temperature changes according to the basic of Taekgyoen by using infrared rays camera and to obtain difference of temperature distribution according to the warm up procedure. We selected randomly two Taekgyeon players, and recorded twice continuously their actions of three basic motions of Taekgyeon. In other to obtain effect of warm up procedure, we recorded again their actions including warm-up motions. Four measuring points on the body were selected in each motion considering the error on continuous recoding. Temperature distributions of the before and after warming up procedure were analyzed at two measuring point. Temperature distributions of skin of players body in two cases are shown a similar tendency. It can be predicted that the parts of large physical movement result in the large changes of temperature according to the warm up motion.