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      • 소비자 만족/불만족 이론모형에 관한 연구

        박광순 광주대학교 산업경영연구소 1997 산경연구 : 광주대 Vol.10 No.-

        As the level of consumption increased with the increase in income, the incidents of consumer dissatisfaction were also increased. The reasons of consumer dissatisfaction vary: 1)the prevalence of defected or harmful products, 2)the exaggerated or misleading advertisements, 3)the difficulties of selection due to overly differentiated products and planned obsolescence, and 4)the lack of government policy on the consumer dissatisfaction. This study attempts to establish a conceptual framework to understand the consumer satisfaction and consumer dissatisfaction. This study also tries to integrate the various models on consumer satisfaction and consumer dissatisfaction. Thus, this study contributes the development of the literature on the consumer satisfaction and consumer dissatisfaction. The results of this study may be used for both marketing educators and marketing mangers. For marketing educator, the conceptual framework suggested by this study can be used to develop a consumer educating program. For marketing managers, the reasons and types of consumer dissatisfaction identified by this study may provide a basis to formulate a marketing strategy to mitigate the consumer dissatisfaction.

      • KCI등재

        Development of an Operational Storm Surge Prediction System for the Korean Coast

        박광순,이종찬,전기천,김상익,권재일 한국해양과학기술원 2009 Ocean and Polar Research Vol.31 No.4

        Performance of the Korea Ocean Research and Development Institute (KORDI) operational storm surge prediction system for the Korean coast is presented here. Results for storm surge hindcasts and forecasts calculations were analyzed. The KORDI storm surge system consists of two important components. The first component is atmospheric models, based on US Army Corps of Engineers (CE) wind model and the Weather Research and Forecasting (WRF) model, and the second components is the KORDI-storm surge model (KORDI-S). The atmospheric inputs are calculated by the CE wind model for typhoon period and by the WRF model for non-typhoon period. The KORDI-S calculates the storm surges using the atmospheric inputs and has 3-step nesting grids with the smallest horizontal resolution of ~300 m. The system runs twice daily for a 72-hour storm surge prediction. It successfully reproduced storm surge signals around the Korean Peninsula for a selection of four major typhoons, which recorded the maximum storm surge heights ranging from 104 to 212 cm. The operational capability of this system was tested for forecasts of Typhoon Nari in 2007 and a low-pressure event on August 27, 2009. This system responded correctly to the given typhoon information for Typhoon Nari. In particular, for the low-pressure event the system warned of storm surge occurrence approximately 68 hours ahead. Performance of the Korea Ocean Research and Development Institute (KORDI) operational storm surge prediction system for the Korean coast is presented here. Results for storm surge hindcasts and forecasts calculations were analyzed. The KORDI storm surge system consists of two important components. The first component is atmospheric models, based on US Army Corps of Engineers (CE) wind model and the Weather Research and Forecasting (WRF) model, and the second components is the KORDI-storm surge model (KORDI-S). The atmospheric inputs are calculated by the CE wind model for typhoon period and by the WRF model for non-typhoon period. The KORDI-S calculates the storm surges using the atmospheric inputs and has 3-step nesting grids with the smallest horizontal resolution of ~300 m. The system runs twice daily for a 72-hour storm surge prediction. It successfully reproduced storm surge signals around the Korean Peninsula for a selection of four major typhoons, which recorded the maximum storm surge heights ranging from 104 to 212 cm. The operational capability of this system was tested for forecasts of Typhoon Nari in 2007 and a low-pressure event on August 27, 2009. This system responded correctly to the given typhoon information for Typhoon Nari. In particular, for the low-pressure event the system warned of storm surge occurrence approximately 68 hours ahead.

      • KCI등재

        기존 교량의 내진성능평가를 위한 개선된 내진보강 우선순위 결정

        박광순,주형석,최홍철,김익현 한국지진공학회 2009 한국지진공학회논문집 Vol.13 No.6

        기존교량의 내진보강 우선순위 결정방법은 교량을 지진도 그룹으로 분류한 후 교량의 취약도 및 영향도를 고려하여 4개의 내진그룹으로 분류된다. 그러나, 현재 사용되고 있는 내진보강 우선순위 결정방법을 442개의 국도상 기존교량에 적용한 결과 비합리적인 부분이 조사되었다. 지진도를 정량화하여 좀 더 세분화할 필요가 있고, 연속경간장이 긴 PSC 박스거더교량의 취약도가 과소평가되는 모순점을 개선할 필요가 있었으며, 영향도 수준 또한 취약도 수준으로 증가시킬 필요가 있었다. 본 연구에서는 기존 교량의 조사 결과를 근거로 기존 평가기법을 수정 보완하여 개선된 내진보강 우선순위 결정방법을 제안하였다. Existing bridges are classified into 4 retrofit groups using the current preliminary screening method, considering key terms such as seismicity, vulnerability and social impact effect. However, some irrationality was found when the current method was applied to 442 existing bridges. As a result, it was determined that quantification and a more detailed classification of seismicity were required. The estimation of the vulnerability of box girder bridges having a long span length should be improved, as this showed a tendency to underestimate. It was also necessary to increase the level of social impact effect to that of vulnerability. In this study, an improved preliminary screening method has been proposed on the basis of the estimation results of existing bridges.

      • KCI등재

        Development of the Operational Oceanographic System of Korea

        박광순,허기영,전기천,권재일,김진아,최진용,조경호,최병주,서승남,김영호,김성대,양찬수,이종찬,김상익,김선정,최정운,정상훈 한국해양과학기술원 2015 Ocean science journal Vol.50 No.2

        The Korea Operational Oceanographic System (KOOS) was developed at the Korea Institute of Ocean Science and Technology (KIOST) to produce real-time forecasting and simulation of interdisciplinary multi-scale oceanic fields. This offers valuable information to better mitigate coastal disasters, such as oil spills and other marine accidents, and provides the necessary ocean predictions to support the marine activities of government agencies, marine industries, and public users. The KOOS became operational in March 2012, and consists of several operational modules and realtime observations, including satellite remote sensing, coastal remote monitoring stations using high-frequency radar, and ocean observatories. The basic forecasting system includes weather, regional and high-resolution coastal circulation and wave prediction models; the practical application system includes storm surges, oil spills, and search and rescue prediction models. An integrated maritime port prediction system and data information and skill assessment systems are also part of the KOOS. In this work, the performance of the numerical models was evaluated by the skill assessment systems. From the monthly and yearly skill assessments, the models showed reasonable skill in predicting atmospheric and oceanic states except for the regional ocean circulation models. The ongoing development and improvement of the KOOS includes improvement of the model skills through the upgrade of the satellite-based sea surface temperature algorithm, the enhancement of the ocean monitoring ability, the upgrade of the forecasting models for higher spatial resolutions and the application of data assimilation techniques improved with the feedback from the skill assessment report.

      • 日本山村에서의 그린 투어리즘의 導入ㆍ展開ㆍ成果(Ⅱ) : 大分縣 湯布院町의 事例

        박광순 전남대학교 아시아태평양지역연구소 2001 아시아태평양지역연구 Vol.3 No.2

        이 연구에서는 일본 九州의 湯布院町을 대상으로 그린 투어리즘의 도입과 전개과정 및 성과를 검토하였다. 湯布院町은 건전한 보양관광지이자 생활형 관광지로서 성가를 높이고 있지만, 관광산업과 농업간의 연계가 충실하게 이루어지지 않고 있기 때문에 지역활성화운동의 기반을 이루는 농업이 위기에 처해 있다. 1995년부터 각종 사회단체(관광협회, 여관조합, 농협, 행정기관 등)가 중심이 되어 그린 투어리즘을 도입하고 정착시키고자 하는 위원회가 구성되었지만 가시적인 성과는 아직 올리지 못하고 있다. 현 상태대로 湯布院町의 관광산업이 농업과 유기적인 결합을 이루지 못하고 '관광만을 위한 관광'으로 머물게 된다면 농업의 장래는 매우 어둡다고 판단된다. In this study I have tried to analyse the beginning, processes and results of Green Tourism in Yufuin-Cho in Japan. Yufuin-Cho which is famous of revitalization movement has developed tour business of environmental preservation. But farmers of Yufuin is driven to the wall because of not positively participating of revitalization movement. If agricultural sector in Yufuin is unable to combine with tour business as now, I estimate future of farmer pessimistic. The future success of Green Tourism from the point of view of farmers is dependent on continuous and positive participation in process of networking and commercialization.

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