국내 헤어케어제품 브랜드 로고 디자인 연구

김희은,어수연 한국브랜드디자인학회 2016 브랜드디자인학연구 Vol.14 No.2

최근 화장품 산업과 함께 헤어제품도 해외시장에 수출되고 있다. 따라서 국내뿐만 아니라 해외 시장에서도 소비자에게 눈에 띌 수 있는 차별화된 로고 디자인이 경쟁력이 될 수 있다. 본 연구를 통하여 국내 헤어제품 브랜드의 로고 디자인을 분석하여 각각의 특징을 알아보고자 한다. 연구 방법으로는 인지도가 높은 상위 5개의 국내 헤어제품 브랜드를 선정하여 선정된 브랜드의 홈페이지에서 로고를 캡쳐하여 로고 디자인 요소인 로고타입, 컬러, 심벌을 분석하였다. 분석 결과 브랜드의 로고 네임은 주로 브랜드의 스토리를 담고 있으며, 영문으로만 이루어져 있거나, 한글이나 한문을 함께 사용하였다. 로고 타입은 대부분 슬라브 세리프체와 산세리프체를 혼합하였고, 글자 스타일에 변화를 주어 브랜드 네임을 강조하였다. 로고의 컬러는 대체로 무채색이 많았으며 한방샴푸는 금색을 사용한 것을 알 수 있었다. 심벌의 유형은 모두 타이포그래픽 심벌로 브랜드의 이니셜이나 브랜드 네임을 그림문자 형태로 넣었다. 로고는 소비자에게 브랜드의 이미지를 전달할 수 있는 기본적인 요소이므로 효과적으로 브랜드 이미지를 구축할 수 있도록 브랜드의 컨셉과 철학을 로고 디자인에 반영해야 할 것이다. Recently, the hair care products, in line with beauty industry is well exported to foreign markets. Thus, the differentiated level of logo design would be a useful competitiveness to attract the attention of customers in not only the domestic but also the foreign markets. Through this study, it is to elucidate each characteristics by analyzing the logo design of domestic brands' hair care products. The research methodology was progressed by selecting the domestic top 5 brands of hair care products on brand awareness and capturing the logo of each brand from its webpage. Then, this study analyzed the logo types, colors and symbols which are the logo desine elements. The study reveals that the logo name of a brand mainly embraces the stories of a brand, and it is made of only in English or the combination of English and Korean. The logo types were mainly the combination of Slab Serif and sans serif type, and emphasized its brand name by changing the font styles. The color of logo were generally achromatic color, and the shampoos of Chinese medicine were in gold color. The categories of symbols were all typographic, and the initials of brand or brand names were put in pictograph format. Considering the logo as the fundamental element to convey the brand image to the customers, it should reflect the concepts and philosophies of brands to logo design to construct the brand image effectively.

Comparison of Plantar Pressure and Contact Time on Gait between the Korean Young and the Elderly Women

김희은 한국의류산업학회 2017 한국의류산업학회지 Vol.19 No.5

This study was undertaken to compare the gait characteristics between the Korean elderly and young adults, we measured the plantar pressure and contact time of gait with barefoot along a walkway at their preferred walking speed. The results indicate that older people exhibited significantly less plantar pressure than young adult in all 3 regions (FF, MF and RF) and significantly less time % on the initial contact phase (ICP), forefoot push-off phase (FFPOP) and significantly more % forefoot contact phase (FFCP) and foot flat phase (FFP). The converted plantar pressure value to percentage, it showed more pressure in forefoot (FF) in the elderly person than the young adults. It could be explained that the forward shifting in plantar pressure are associated with a more flexed posture of elderly such as actual stabilizing fearrelated adaptations. Longer total foot contact time in the elderly means that the old people show the decreased gait velocity. In other words, lower velocity was found to be associated with pre-existing fear of falling. With longer contact time and slower stepping movement, the elderly become more unstable. With these findings, it could be confirmed that there were significant changes in foot characteristics which contribute to alter the plantar pressure and contact time during gait with advancing age. Further research is required to establish possible links to risk of falling and development of footwear in the elderly adults.

여성창업자의 자세

김희은 동덕여자대학교 1999 여성창업강좌 Vol.3 No.-

예수 그리스도의 神性 문제

김희은 이화여자대학교 대학원 1978 硏究論叢 Vol.8 No.-

에어로빅댄스시 바닥의 종류에 따른 수직지면반력

김희은 한국유산소운동과학회 2000 대한스포츠융합학회지 (jcses) Vol.4 No.1

The causes of injury in the muscular skeleton system are the impacts. They are divided into the passive impact and the active impact. The passive impact and the active impact are classified by their size(peak) and number. Among the impacts the main cause of acute and chronic injury is the passive impact which is within 50ms and more than 5Hz. Therefore it is necessary to reduce the size and number of this passive impact. It is investigated that the materials of aerobic dance places in Korea are usually wood carpet, laminated paper and concrete. Fortunately the wooden floor is the most common of them. But we can still see many cases that they do aerobic dance on the concrete floor. This fact shows us that they need to have more education and public information. It is found that wood is the best floor material of the aerobic dance places through the experiment of the vertical ground reaction force. Wood is the best material in terms of the size, number and loading rate of the passive impact. It is found that the non-transformational material such as aluminum has a very low impact absorption rate. However, the percentage of doing aerobic exercises on the mattress or the concrete shows 11.5%. We can find by this fact that the possibility of injury is very high. Therefore they need to have the scientific public information, education and regulation. The carpet or laminated paper covered on the non-transformational materials shows that the size, number and loading rate of the passive impact are small. It is necessary to do the impact experiment by investigating what the floor material below the carpet or vinyl laminated paper is and how thick the floor material is. So it is proposed that the impact experiment according to the thickness of the floor material should be done as the following research subject. It is also necessary to investigate what the floor material is in the case of laying the mattress or laminated paper. The mattress or laminated paper cannot absorb the impact effectively if there is non-transformational floor material below it. It can be found through the experiment of the vertical ground reaction force. It is necessary to minimize the impact on one's muscular skeleton system to continue aerobic dance during his lifetime. Therefore it is necessary to minimize the impact on the muscular skeleton system in the long-term standpoint even though he doesn't have any pain or injury at the moment. It is recommended to wear the protection belt and the warm clothes to protect the body.

페미니즘의 최근 경향들

김희은 국립특수교육원 2004 자격연수 Vol.- No.1

여성창업자의 자세

김희은 동덕여자대학교 1998 여성창업강좌 Vol.2 No.-

세탁후처리제가 편성물의 역학적 특성치에 미치는 영향

김희은 한국의류산업학회 2001 한국의류산업학회지 Vol.3 No.2

This study investigated the effect of aftertreatments such as using the softener or starch on the mechanical properties of knitted fabrics. The mechanical properties of fabrics, hand value and total hand value were measured and calculated by the KES-F system. The main results are as follows: The values of tensile energy(WT), coefficient of friction(MIU) and geometrical roughness(SMD) were increased by softener but decreased by starch treatment. However, the values of tensile linearily(LT), bending(B, 2HB), thickness(T) and weight(W) were increased by starch but decreased by softener treatment. Tensile resilience(RT) was increased not only by softener but also by starch treatment. It showed that the levels of FUKURAMI, NUMERI and SOFUTOSA were increased by the treatment of softener and the levels of KOSHI and SHARI were increased by the treatment of starch. Total hand value (THV) was lower in fabric with starch treatment than fabric with none treatment.

Digital Shade Analysis System을 이용한 전치부의 색조 특성에 관한 연구

김희은,조인호,임주환,임헌송,Kim Hee-Eun,Cho In-Ho,Lim Ju-Hwan,Lim Hun-Song 대한치과보철학회 2003 대한치과보철학회지 Vol.41 No.5

Statement of problem : A scientific examination and understanding of overall aspects of the natural dentition is the first step involved in making a satisfactory selection in the shade of an aesthetic prosthesis. Proper natural shade selection of the prosthetic restoration that is in harmony with the remaining dentition is as important aesthetically, as harmony of form and function in the anterior dentition. Clinically, the most commonly applied method of shade selection has been visual, but because of the subjective nature inherent to this method, shade selection results are variable and can be influenced by such factors as the technician, the type of shade guide used, and the type and intensity of the lighting. Purpose : The purpose of this study was to develop a more objective and scientific approach to examining and understanding the shade of teeth, which has in turn lead to the development of a number of shade analysis devices that present a more objective method of shade analysis. Material and Method : In this study, the shades of healthy anterior teeth were examined and analyzed using the recently developed digital shade analysis of the $ShadeScan^{TM}$ System. The study examined 80 individuals in their twenties, 40 males and 40 females, presenting 6 healthy, unrestored maxillary anterior teeth. Tooth brushing and oral prophylaxis were performed prior to evaluation. The ShadeScan handpiece was used to acquire images of the 6 maxillary anterior teeth. These images were analyzed using the Vita/Classical mode of the $ShadeScan^{TM}$ Software, and shade maps of each tooth were acquired and divided into cervical, middle, and incisal thirds. The shade distribution of each third, left and right symmetry, and gender differences were investigated and analyzed. Results : The results of the study are as follows : 1. An overwhelming majority of the examined teeth were found to possess shades belong to Group A, with the greatest variations occurring at the middle and cervical thirds of the maxillary central and lateral incisors, in both male and female subjects. 2. Canines of both male and female subjects showed left and right symmetry with uniform shade distribution of A4 and C4, while the lateral and central incisors showed left-right symmetry of the incisal 1/3 with a uniform shade distribution of A2 and A3 shades 3. No significant differences in shade distribution were seen between genders in maxillary canines, whereas maxillary central and lateral incisors showed differences at the middle and cervical thirds between male and female subjects The results of this study show that with the exception of maxillary canines, maxillary anterior teeth display a diverse shade distribution as well as gender differences. Conclusion : Clinically, when making a shade selection using the existing shade guide, one must consider the fact that even a single tooth consists of a variety of shades. The results of this study show that when selecting a shade from a number of groups is difficult, shades from A group are the most consistent with the natural shade or maxillary anterior teeth.

남북한 여성들의 하나됨을 위하여

김희은 한국기독교학회 1995 한국기독교신학논총 Vol.12 No.-