프랜차이즈 미용실 이용실태에 따른 프랜차이즈 미용실 인식 및 만족도 차이

어수연 한국미용예술경영학회 2015 미용예술경영연구 Vol.9 No.1

This study is by looking out a franchise hair salon recognition and satisfaction, provides a basis for effective marketing plan for the franchise salon visit customers through it. Data collection was analyzed using SPSS 21,0 and 258 questionnaires living in Seoul and Kyunggi, the result is as follows. First, the survey results to know this, university education and 20-30 with unmarried women. Second, a franchise hair salon this result franchised salon visits give out the Utilization are once a month, and mainly preferred attending part to the introduction of acquaintances, selected by less than 1 year period of use is motivated because the quality of service, favorite brand appeared to juno hair. Third, know the beauty salon franchise result of this awareness level, was drawn to three factors, this result was obtained by single factor determine the level of satisfaction franchise hair salon. Fourth, the franchise salon using a franchise hair salon recognition and satisfaction out of this result franchised salons recognize the differences in status 'reliable' is the first franchised salon visits Flyway, usage period, choose motives, in favor reason statistically significant difference in showed, 'comfort' the extent of moving the franchise hair salon hair salon franchise recognized, selected motive, no significant difference was in favor of reasons. In conclusion, hair salon franchise has got good skills and awareness in the pleasant interior designer, If you provide quality services to customers in the designer's skills it can further increase the efficiency of the franchise beauty industry.

프랜차이즈 미용실 이용실태에 따른 프랜차이즈 미용실 인식 및 만족도 차이

어수연 ( Su-yeon Eo ) 한국미용예술경영학회 2015 미용예술경영연구 Vol.9 No.4

This study is by looking out a franchise hair salon recognition and satisfaction, provides a basis for effective marketing plan for the franchise salon visit customers through it. Data collection was analyzed using SPSS 21,0 and 258 questionnaires living in Seoul and Kyunggi, the result is as follows. First, the survey results to know this, university education and 20-30 with unmarried women. Second, a franchise hair salon this result franchised salon visits give out the Utilization are once a month, and mainly preferred attending part to the introduction of acquaintances, selected by less than 1 year period of use is motivated because the quality of service, favorite brand appeared to juno hair. Third, know the beauty salon franchise result of this awareness level, was drawn to three factors, this result was obtained by single factor determine the level of satisfaction franchise hair salon. Fourth, the franchise salon using a franchise hair salon recognition and satisfaction out of this result franchised salons recognize the differences in status 'reliable' is the first franchised salon visits Flyway, usage period, choose motives, in favor reason statistically significant difference in showed, 'comfort' the extent of moving the franchise hair salon hair salon franchise recognized, selected motive, no significant difference was in favor of reasons. In conclusion, hair salon franchise has got good skills and awareness in the pleasant interior designer, If you provide quality services to customers in the designer's skills it can further increase the efficiency of the franchise beauty industry.

반복적 전기 아이론 웨이브 시술이 건강모의 물리적·형태학적 변화에 미치는 효과 - 온도를 중심으로 -

어수연 ( Su Yeon Eo ),김기영 ( Ki Young Kim ) 대한미용학회(구 대한미용과학회) 2018 대한미용학회지 Vol.14 No.2

In the current study, the effect of physical properties and morphology change in healthy hair due to electrical iron waving has been investigated. Hair pieces were devide in 3 groups (1 piece for control, 9 pieces for essence treated group and 9 pieces for untreated group). Out of these hair pieces, 18 were tried for electrical iron waving - 9 essence treated and 9 essence untreated at 140℃, 160℃ and 180℃ in 20 repetitions. S-wave formation and total length, glossy, thickness, tensile strength, and morphological change of the hair cuticles were observed and measured. Results showed that the best elastic S-wave formation and retentivity could be realized at 180℃, and the essence treated group showed better retentivity than the untreated group. The best glossy effect revealed in the untreated group at 180℃ and in the treated group at 160℃. As the temperature and the number of repetition increased, the hair thickness in both the groups became thinner, and the essence treated group showed thinner hair thickness than the untreated one. The tensile strength became lower with increasing temperature, and the value of the tensile strength in the essence treated group was higher than that in the untreated group. Hair cuticle damage such as lifting and abrasion was observed at 180℃ in both the untreated and the treated groups by SEM. Therefore, it is considered that the potential temperature of the electrical iron waving is at 160℃ for essence untreated and 140℃ for essence treated hairs.

미용실 프로모션과 물리적 환경이 고객만족도에 미치는 영향

어수연 ( Su-yeon Eo ),이민선 ( Min-seon Lee ) 한국미용예술경영학회 2016 미용예술경영연구 Vol.10 No.1

본 연구는 일반인을 대상으로 미용실 프로모션과 물리적 환경이 고객만족도에 미치는 영향을 분석하여 미용실의 이익 창출을 위한 프로모션과 물리적 환경의 개선 방안을 제시하는 것이 목적이다. 서울지역에 사는 일반인을 대상으로 최종 280부의 설문지를 분석자료로 사용하였으며 연구결과, 결론, 제언은 다음과 같다. 프로모션과 물리적 환경에서 쿠폰과 세일은 고객만족도에 유의한 정의 영향을 미치는 것으로 나타났고 태도, 외모, 청결, 인테리어가 고객만족도에 유의한 정의 영향을 미치는 것으로 나타났다. 반면, 포인트를 이용한 프로모션과 물리적 환경의 입지에 대한 고객만족도는 크게 영향을 미치지 않는 것으로 나타났다. 이러한 결과를 통해 프로모션과 물리적 환경을 효과적으로 개선하기 위하여 논의 되어져야 할 것으로 사료되며 이에 대한 개선점 제시는 다음과 같다. 첫째, 프로모션 결과를 보면 가격에 즉각적인 관련이 있는 요인들이 만족도가 있는 편이였으므로 각 미용실의 매출과 고객 방문 시간을 분석하여 가장 고객이 적은 시간대나 요일을 선정하여 새로운 프로모션을 통해 고객을 유치할 수 있도록 한다. 한가한 시간대를 활용할 수 있으며 매출 상승에도 효과적일 것으로 판단된다. 둘째, 물리적 환경의 꾸준한 변화를 위하여 할로윈데이나 크리스마스 등 월별 이벤트를 활용하는 것이다. 이미지 변화를 주기에는 다소 힘들 수 있는 미용실의 이미지를 단기간이라도 주기적으로 변화를 주게 된다면 고객들의 호기심을 이끌어낼 수 있을 것이다. 차후 논문에서는 프로모션의 요인의 범위를 늘려 영향력이 있는 프로모션을 세부적이며 자세하게 분석하여 각 프로모션마다 개선방안이 도출되기를 기대한다. This study is aimed at analyzing the influence of Beauty Salon’s promotion and physical environment on customer satisfaction for the public and proposing the improvement plan for the promotion to create the profit of Beauty Salon and the physical environment. After applying and studying 280 questionnaires by those in Seoul for analysis, we research, conclude and propose as follow; Coupon and Sale in the promotion and the physical environment have meaningful effect on customer satisfaction, and so do attitude, look, cleanliness and interior. In the other hand, the customer satisfaction for the position of physical environment and the promotion by point system fail to. Based on these results, we concluded the discussion is needed to improve the promotion and physical environment, and suggested as below. First, It is necessary that the sales and visit time of each salon should be analyzed and new promotion should be implemented to attract customers after selecting the time zone and the day of least customers, because the factors immediately related to price are reported to have customer satisfaction in the promotion result. It can lead to utilizing unengaged time and increasing the sales effectively. Second, monthly events such as rose day or halloween day should be put to practical use in order to change the physical environment consistently. If the image of salon, difficult to replace, can be changed periodically even in a short period, curiosity occurs from customers. Following thesis is expected to draw the conclusion that improvement plan is suggested for them after the factor and range of promotions increase and then influential promotions are analyzed detailedly.

전기 아이론 웨이브 시술온도에 따른 S-웨이브 유지시간, 모발의 물리적 성상과 형태학적 변화

어수연 ( Su Yeon Eo ),김순경 ( Soon Kyoung Kim ),김기영 ( Ki Young Kim ) 한국미용학회 2013 한국미용학회지 Vol.19 No.4

Recently, electronic waving iron is often applied for elegant S-wave formation and hair straight because of easy and simply using procedure. So that, in this study, the S-wave maintenance time, change of the physical properties and morphology in hair were investigated after treatment of the waving iron at 140oC, 160oC and 180oC. The results showed that the elastic S-wave was formed at 160oC and 180oC. Swave became loose quickly in the one hour (11.3~19.5%) to 6 hours (36.5~38.2%), and became loose very slowly from after 12 hours (40.4~41.2%) until 48 hours (48.2~50.1%), and the speed of becoming loose was the lowest at 160oC. The thickness of hair was decreased 12.9% at 140oC, 13.7% at 160oC, and 14.7% at 180oC. The tensile strength was reduced by 14.8% at 140oC, 17.2% at 160oC, 20.1% at 180oC, compared to the tensile strength before the waving iron. The change in the physical properties was the most noticeable at 180oC, which was found to show the most serious damage to hairs. After the waving iron, the thickness of cuticles became thinner as the waving iron temperature higher. And the waving iron at 160oC showed lower damage in observing hair thickness, tensile strength and the thickness and shape of hair cuticles. It is concluded that the desirable maintenance time for elastic S-wave is one hour to 6 hours after waving iron. And the optimum temperature to show natural and glamourous wave and give less damage to hair is at 160oC.

헤어샵 종사자의 직업몰입과 이직의도에 관한 연구

여이주,어수연,박은준 한국미용예술경영학회 2015 미용예술경영연구 Vol.9 No.1

Members of personality, assertive personality distinct generations and today has a choice job is very important and growing importance of occupational commitment with the continuous efforts and interest in my career. These social changes with the cosmetic industry is growing rapidly while the increases jyeoteuna interest in the profession of hair salon professionals, the situation does not reduce the high turnover so far. Thus, the importance of corporate involvement of employees increased hair salon emerged as an important topic that has become necessary to reduce turnover and a systematic strategy to organize employees. The purpose of this study was to present a variety of ways, depending on the approach of the general characteristics of our employees to study for a degree of professional commitment and turnover of hair salon professionals. Surveyed in this study was set up to target a hair salon workers working in Seoul and Gyeonggi Province, in June 2014 16 since July 15, 2014 until the investigation has been carried out by deploying a total of 750 questionnaires 736 add-final. It was used to analyze data. Implication in accordance with the present findings. First, employee recruitment and training, selection, reduction in turnover through institutional arrangements such as placement, Second, performance levels to increase the occupational commitment of the employees in the lowest position and compensation measures take third, It can present such clear provisions promotion and advancement failure retraining system.

아르누보 양식의 특징을 모티브로 한 헤어 커트 디자인 연구

허주영,어수연 한국미용예술경영학회 2015 미용예술경영연구 Vol.9 No.1

This study aims to present artistic and various designs which takes smooth curves, asymmetrical structure and naturalistic and feminine elements shown in Art Nouveau form as motif. When it comes to study method, a total of three works of hair design has been designed produced by analyzing image characteristics of Art Nouveau form through considering previous research or data on internet and applying curve glyph of Art Nouveau. Conclusions obtained from this study are as follows. First, Art Nouveau form is a new decorative art shown in crafts, paintings, architectural fields, etc. ranging from the late 19th century to the beginning of the 20th century and a new art trend aiming the recovery of artistry and beauty which were destroyed by the industrial revolution. Characteristics of such Art Nouveau form can be summarized into a fantastic tone of bright and soft pastel under the influence of Impressionism by the organic curve structure of nature and it is found that the design with this motif can be fully reinterpreted into creative contemporary sense. Second, characteristics of Art Nouveau have been utilized as the motif of many creative activities in the modern hair designs and these are used in various design representations by giving vibrant and strong transition effects in hairstyle through the creation of design and selection of Art Nouveau form and color in the haircut which is the foundation of hairstyles. As the suggestion of future study, a study which can produce interesting feeling onto an actual model by splendid color contrast and asymmetrical structure of Art Nouveau form’s characteristics through the expansion of style, will need to be done.

뷰티 학습자의 자아 효능감과 혁신 행동이 학습 성과에 미치는 영향

윤수미,어수연 한국인체미용예술학회 2019 한국인체미용예술학회지 Vol.20 No.4

This study attempted to investigate the effects of self-efficacy and learning outcomes on innovative behavior against cosmetology learners. The purpose is to derive innovative behavior by enhancing their learning outcomes and self-efficacy and suggest a plan to improve teaching methods. In terms of a research method, literature data were reviewed. After examining theoretical backgrounds and discovering relationships with variables, research questions were asked. For data collection, questions were extracted from cosmetology learners in Incheon and Gimpo through previous studies, and a questionnaire categorizing demographic characteristics, self-efficacy, learning outcome and innovative behavior was constructed. After editing and improving questions through a pilot test, a main survey was performed. A total of 328 questionnaires were used for final analysis. For data analysis, SPSS 21.0 was adopted, and the results found the followings: First, cosmetology learners’ accomplishment they feel after solving a difficult problem would enhance self-efficacy. Second, for learning outcomes, diverse practices, learning methods with easy access and instructor’s proper evaluation would be needed.for innovative behavior, teaching/learning strategies might be required for the implementation of innovative behavior by suggesting diverse viewpoints and solutions to problems and permitting autonomy to keep learners motivated. Third, for learning outcomes, diverse practices, learning methods with easy access and instructor’s proper evaluation would be needed. This study was performed against limited learners only. Hence, it is anticipated that study results could be generalized by broadening the scope of sampling in future studies. Furthermore, analysis of causal relationships among dependent variables between cosmetology and common learners might bring meaningful study results.

국내 헤어케어제품 브랜드 로고 디자인 연구

김희은,어수연 한국브랜드디자인학회 2016 브랜드디자인학연구 Vol.14 No.2

최근 화장품 산업과 함께 헤어제품도 해외시장에 수출되고 있다. 따라서 국내뿐만 아니라 해외 시장에서도 소비자에게 눈에 띌 수 있는 차별화된 로고 디자인이 경쟁력이 될 수 있다. 본 연구를 통하여 국내 헤어제품 브랜드의 로고 디자인을 분석하여 각각의 특징을 알아보고자 한다. 연구 방법으로는 인지도가 높은 상위 5개의 국내 헤어제품 브랜드를 선정하여 선정된 브랜드의 홈페이지에서 로고를 캡쳐하여 로고 디자인 요소인 로고타입, 컬러, 심벌을 분석하였다. 분석 결과 브랜드의 로고 네임은 주로 브랜드의 스토리를 담고 있으며, 영문으로만 이루어져 있거나, 한글이나 한문을 함께 사용하였다. 로고 타입은 대부분 슬라브 세리프체와 산세리프체를 혼합하였고, 글자 스타일에 변화를 주어 브랜드 네임을 강조하였다. 로고의 컬러는 대체로 무채색이 많았으며 한방샴푸는 금색을 사용한 것을 알 수 있었다. 심벌의 유형은 모두 타이포그래픽 심벌로 브랜드의 이니셜이나 브랜드 네임을 그림문자 형태로 넣었다. 로고는 소비자에게 브랜드의 이미지를 전달할 수 있는 기본적인 요소이므로 효과적으로 브랜드 이미지를 구축할 수 있도록 브랜드의 컨셉과 철학을 로고 디자인에 반영해야 할 것이다. Recently, the hair care products, in line with beauty industry is well exported to foreign markets. Thus, the differentiated level of logo design would be a useful competitiveness to attract the attention of customers in not only the domestic but also the foreign markets. Through this study, it is to elucidate each characteristics by analyzing the logo design of domestic brands' hair care products. The research methodology was progressed by selecting the domestic top 5 brands of hair care products on brand awareness and capturing the logo of each brand from its webpage. Then, this study analyzed the logo types, colors and symbols which are the logo desine elements. The study reveals that the logo name of a brand mainly embraces the stories of a brand, and it is made of only in English or the combination of English and Korean. The logo types were mainly the combination of Slab Serif and sans serif type, and emphasized its brand name by changing the font styles. The color of logo were generally achromatic color, and the shampoos of Chinese medicine were in gold color. The categories of symbols were all typographic, and the initials of brand or brand names were put in pictograph format. Considering the logo as the fundamental element to convey the brand image to the customers, it should reflect the concepts and philosophies of brands to logo design to construct the brand image effectively.

전문대 뷰티전공 대학생들의 사회보험제도에 대한 인식과직업적 가치관이 진로성숙도에 미치는 영향

김수경,손지연,어수연 한국미용학회 2018 한국미용학회지 Vol.24 No.6

The purpose of this study is to improve the career maturity by analyzing the effect of awareness of social insurance system and occupational values on the career maturity and encouraging the university to complement early education to help form the right occupational values. Questions were derived from previous studies targeting college students majoring in beauty in Korea, questionnaire was composed of demographic characteristics, social insurance perception, direct value, career maturity. Of the collected questionnaires, 301 questionnaires were used as the final analysis data,, and SPSS 21.0 statistical program was used for frequency analysis, reliability analysis, factor analysis, and session analysis. The results of the study are as follows: First, it was found that the higher the awareness of the social insurance system, the higher the career maturity, but the relationship between assurance and objectivity appeared to have different effects, indicating that early education and publicity about the benefits of social insurance subscription will be needed in universities with a long-term perspective. Second, it was found that the higher the value orientation and relationship orientation, the higher the career maturity but material orientation and career maturity had different effects. It is considered that proper awareness of material values will be needed and early education about vocational ethics will be also needed. We expect that the results of the study will be generalized by expanding the scope of the sample collection around the field of social insurance blind spot and the field of practice-oriented education in future studies.