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김준용(Junyong Kim),김경성(Kyong-seong Kim),이호성(Hoseong Lee) 대한설비공학회 2021 대한설비공학회 학술발표대회논문집 Vol.2021 No.6
Gangwon-do hydrothermal Energy Cluster Project, which will be implemented based on Environment-friendly hydrothermal Energy Revitalization Plan(approved in the Cabinet Meeting in June 2020) for 2050 carbon neutrality, is a project that supplies hydrothermal energy to industrial infrastructures such as data centers, smart farms, and water industry clusters by utilizing deep water from Soyang River Dam. We plan to evaluate the performance of the Gangwon-do hydrothermal energy cluster before it is completed in 2027 and study its impact to explore possible application of eco-friendly hydrothermal energy.
친환경 제품 효익 제시 방법에 따른 친환경 제품 선택 비율 차이: 비금전적 제시 vs 쾌락적 편집 가설에 따른 금전적 제시
김준용(Junyong Kim),정성현(Seonghyeon Jeong) 강원대학교 경영경제연구소 2020 Asia-Pacific Journal of Business Vol.11 No.4
Purpose - This research aims to investigate how consumers’ eco-friendly product choice ratio changes as the benefits of eco-friendly products are framed as (1) non-monetary benefits, (2) monetary gain integrated with the loss or (3) monetary gain segregated from the loss. Design/methodology/approach - A mixed-design, scenario-based choice experiment was conducted. A series of chi-square tests and residual analyses were conducted to analyze the data. Findings - When the monetary gain was larger or slightly smaller than the loss, the participants’ eco-friendly product choice ratio was higher when the monetary gain was integrated with the loss than those in the other two conditions. When the monetary gain was significantly smaller than the loss, the participants’ eco-friendly product choice ratio was lower when the monetary gain was integrated with the loss than those in the other conditions. The ratio did not differ between the latter two conditions. Research implications or Originality - This research shows that marketers should frame the benefits of eco-friendly products and their costs in different manners depending on the relative magnitudes of them. This research also complements the existing literature by comparing the effectiveness of non-monetary framing of eco-friendly product benefits with that of monetary framing following hedonic editing hypothesis.