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김유정(Yoo-jung Kim),전방지(Bang-jee Chun),강소라(So-ra Kang),김연정(Yeon-jung Kim) 한국인터넷전자상거래학회 2007 인터넷전자상거래연구 Vol.7 No.3
This paper is to investigate what factors motivate Internet users to participate into the User Created Content(UCC) service and to identify their structural relationships. Based on uses-gratifications approach and flow theory, our model captured social presence, self presentation, arousal, challenge and information sharing for identifying and verifying an direct and indirect impact on the UCC service participation. Data collected from 260 Internet users were examined through Windows SPSS/PC 12.0 and AMOS 5.0. The results show that social presence, arousal and challenge posited a significant direct impact on the UCC service participation and all 4 factors had an indirect impact through information sharing on the UCC service participation. The findings of this study can contribute practically to the UCC service provider's marketing planning and UCC service platform management.
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IT 여성 기업인의 외부자원과 가족역할 중심성이 기업 성과에 미치는 영향-경험적 연구
전방지(Chun, Bang-Jee),김유정(Kim, Yoo-Jung),한미라(Han, Mee-Ra) 한국산학기술학회 2011 한국산학기술학회논문지 Vol.12 No.7
본 연구의 목적은 IT 부문 여성기업인을 대상으로 여성기업인이 일과 가족을 병행하면서 기업의 성과를 향 상시키는데 기여할 수 있는 요인을 찾아내며, 이들 요인과 여성기업 성과간의 관련성을 실증연구를 통해 규명하는 것 이다. 이를 위해, 본 연구에서는 여성기업의 창업 및 성장, 여성의 일-가족 갈등 관리전략 등에 관한 문헌을 고찰하 여, 외부자원(배우자자원, 시간자원, 직원의 신뢰, 재정적 자원), 일가족 역할 중심성 (일 중심, 가정 중심, 일가족 이 중 중심), 역할조정전략(가족역할감소, 일역감소, 일가족 역할공유)을 여성기업 성과의 주요 결정요인으로 도출하였다. 본 연구의 자료는 IT부문 여성기업인을 대상으로 수행한 설문조사를 통해 수집한 유효 설문 111개이다. 본 연구에서 제시한 연구모형을 검증하기 위하여 다섯 개의 가설을 설정하고, 이를 실증 분석 한 결과는 다음과 같다. 외부자원 중 배우자자원은 모든 역할조정전략과 관련성이 없는 것으로 나타난 반면에 재정적 자원은 일가족 역할 공유전략에 유의미한 수준에서 영향을 미치는 것으로 나타났다. 시간 및 직원자원은 공유전략과 관련성이 없는 것으로 밝혀졌지 만 가족역할 감소전략과는 유의미한 관련성이 있는 것으로 나타났다. 일가족 역할 중심에서는 일가족 역할 이중 중심 성이 일가족 역할공유전략과 관련성이 있는 것으로 나타났다. 마지막으로 외부자원, 일가족 역할 이중 중심성, 그리고 일가족역할공유전략이 여성기업의 성과에 영향을 주지 않는 것으로 나타났다. 이는 여성기업인이 사업성장과 매출 증 대에 있어서 가족역할을 감소하고 일 역할을 중심에 두고 있는 것을 의미하며, 여성기업인의 사업성과에 여전히 가족 역할 수행이 갈등요인이 되고 있음을 시사하고 있다. This paper empirically explores how resources and family saliency of women entrepreneurs in IT business influence their business performance. Building up on prior research and Shelton[2006], we develop hypothesis on how the strategies of resolving wok family conflict relate to determinants of performance and business performance. The central hypothesis states that role sharing would be the strategy raising up the business performance. We also posit that the role sharing strategy would be adopted by women who show high saliency in both family and work. and women who have high levels of resources. Results suggest that financial resources have significant impact on role sharing strategy and the sales. The hypothesis of positive role sharing effect on the performance is not supported, indicating that combining family role might be an obstacle to business performance of women.
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조직의 IT 도입 시 기술수용의지와 스트레스가 업무에 미치는 영향연구
강소라(Sora Kang),김유정(Yoojung Kim),전방지 (Bang Jee Chun) 한국데이타베이스학회 2011 Journal of information technology applications & m Vol.18 No.4
When an organization adopts new technology, performance through the technology is expected to be decided depending on attitudes of the members, in that technology produces performance only if the members zealously use it. Therefore, the members need to devote themselves to acquire and use the new technology. This attitude of members is called "IT acceptance will" (Ranarajan et al., 2006), and this research is to examine the effect of an individual's "IT acceptance will" on performance. Thus, this research analyzes what increases IT acceptance will and what effect IT acceptance will has on stress due to uncertainty of an organization-job complexity and role conflict- through new IT adoption. This research conducted a survey from July to September in 2009, targeting employees of government offices and public institutions in Kyunggi and Kyungnam provinces. Then, a total of 370 was collected and the final 344 was selected for our research analysis. As a result, this research found out that personal innovation and client orientation improved an individual's IT acceptance will, which improved performance through new IT adoption. However, the new IT adoption also increased job complexity and role conflict, but negative effects of stress on performance was not found as IT adoption will diminished the stress. Based on this result, this research discussed practical and academic implications and the limitations.
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UCC 서비스 이용 연구 - 기술수용모형과 감정차원 연구를 중심으로
강소라(Sora Kang),전방지(Bang Jee Chun),김유정(Bang Jee Chun),김연정(Yeon Jeong Kim) 한국IT서비스학회 2007 한국IT서비스학회지 Vol.6 No.3
In this paper, we identified factors that affect the usage of UCC, which is becoming increasingly popular in our society and throughout the globe. Four hypotheses were tested using a new integrative model of UCC usage, which is built up by incorporating the TAM and the PA(pleasure-arousal)model. We analyzed the data collected in our survey of 258 individual UCC users during the period from Oct 2006 to Dec 2006.<BR> We found that pleasure and arousal showed a strong significant effect on individual’s UCC usage, supporting the findings of the exiting research on TAM. To be specific, arousal had an effect on the UCC usage through its effect on pleasure and self efficacy. Pleasure affected the UCC usage in two ways: First, pleasure affected UCC usage through increasing the ease of UCC service. At the same time, pleasure had a direct effect on the UCC usage. Contrary to what the prior research on technology acceptance suggested, we found ease of use and social influence had no significant effect on individual’s UCC usage.<BR> We suggest that this finding of no effect of ease of use and social influence has an important implication in understanding the UCC usage. That is, the UCC usage may be motivated by different factors than those which inspire other technology acceptance behavior. The UCC users may be engaging in a creative activity enjoying the sheer pleasure of creating UCC, self expression, and sharing what they want to tell. Intrinsic motivation rather than extrinsic motivation seems to click this new type of technology users.
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