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권태윤 경운대학교 산업기술연구소 1999 産業技術硏究論文誌 Vol.1 No.1(B)
The purpose of this study is to classify the strategic type of small company and to investigate the fitness between the type and manufacturing type. For this, data for the survey are collected by both mailing method and interview with the manufacturing division managers of which corporations are limited into three industries(metal, vehicle mechanics, electo-eletronics), also located in Taegu-Kyungpuk area. 300 samples of questionnaires are mailed but returned 85 samples including inappropriate 6 samples, thus actually collected and statistically analyzed 79 samples at 29 percentage out of 300 total samples. The types for technology development strategy are designated into three characteristics such as Offensive, Analytic, Responsive strategies in this study. And these strategies are appeared to give a significant influence to the four productivities.
정보시스템의 질적수준과 의사결정성과의 관련성에 관한 연구
권태윤,김기만 경운대학교 산업기술연구소 1999 産業技術硏究論文誌 Vol.1 No.1(B)
This study is focused on the affection of decision making performance caused by each managerial classes' the quality(Information Quality, system quality, service quality) level of information system. In result, information quality which affected most on decision making should be continued to improve and improvement should be achieved for the CEO's in the aspect of system quality, for example, development of convenient system and interface to gain easily and effectively information required.
유통구조상에서 협력의 수준, 의존성 , 강압적 힘, 비강압적 힘, 갈등간의 관계
권태윤,김원종 경운대학교 산업기술연구소 2002 産業技術硏究論文誌 Vol.5 No.1(A)
This study addresses the relationship among the level of cooperation, dependence, coercive Power, non-coercive power, and conflict in the channel structure. Six hypotheses were generated regarding the relationship among these constructs. A field survey was employed to collect data on the relationship, and the data was carried out using reliability analysis, factor analysis, and regression analysis. The results from this study indicate that three hypotheses were rejected.
신뢰와 만족이 정서적 몰입과 충성도에 미치는 영향 - 계산적 몰입의 조절효과 -
권태윤,박성규 한국전략마케팅학회 2010 마케팅논집 Vol.18 No.4
몰입은 B2C 관계에서 많이 연구되는 변수 중의 하나이며, 연구자들은 고객충성도의 주된 선행변수로 제안하고 있다. 따라서 본 연구의 목적은 고객충성도를 구축하는데 있어 은행서비스 상황에서 역할을 조사하고자 한다. 본 연구에서는 몰입을 두 가지 구성 개념 즉 정서적 몰입과 계산적 몰입으로 구성한다. 본 논문은 신뢰와 만족은 정서적 몰입에 긍정적으로 영향을 미치고, 정서적 몰입과 고객 충성도 간에 긍정적 관계를 가진다고 가정한다. 그리고 이전 연구에 근거하여 본 연구는 계산적 몰입을 조절변수로 포함하였다. 254명의 응답자를 대상으로 탐색적 요인분석과 확인적 요인분석을 통해 측정모델의 타당성을 검증하였고, AMOS를 통해 연구가설을 검증하였다. 그 결과, 신뢰와 만족은 정서적 몰입의 중요한 선행변수로 파악되었으며, 정서적 몰입은 고객충성도에 정의 영향을 미치는 것으로 나타났다. 그리고 정서적 몰입과 충성도 간의 관계에서 계산적 몰입은 조절효과를 가지는 것으로 나타났다. Commitment is one of the most frequently studied variables in relationship marketing and several researchers propose it is the main antecedent of customer loyalty. The purpose of this study is to examine the moderating role of calculative commitment in creating customer loyalty. Commitment is consist of two constructs(affective commitment and calculative commitment). This paper hypothesized that trust and satisfaction positively influence affective commitment. Additionally this paper assumed a positive effect of affective commitment on customer loyalty. Finally based on previous studies, this paper include calculative commitment as moderator in our model. Data from a survey of 254 customers of banking were used to test the research model. Confirmatory factor analysis was conducted to test the validity of the measurement model, and the structural model was analyzed using AMOS program. Results in this paper indicate that Trust and satisfaction were identified as important antecedents of affective commitment, and affective commitment positively influences customer loyalty. And the moderating role of calculative commitment was also supported. Finally, this study suggests the implications of these findings and offer directions for future research.
권태윤,Kwan Tae Yun 한국시멘트협회 1973 시멘트 심포지움 Vol. No.
In cement industry in which three or more raw materials are used, the proportioning of raw materials is an essential step. When the materials are proportioned, each should be as nearly homogeneous chemically and physically as conditions permit. Most of th