거 래진정 성과 시장지향성, 사회적 자본, 상생협력 SCM, 공급사슬성과 간의 관계에 대한 연구 = Study on the Relationship Between Transaction Authenticity and Market Orientation, Social Capital, Win-Win Collaboration SCM, and Supply Chain Performance

다국어 초록 (Multilingual Abstract)

The authenticity of the transaction in the process of trading with other companies in the supply chain and the market orientation that allows the market requirements to better respond to the competition is a key factor in maintaining business relations with the ongoing trading companies. But some of these studies were limited. The purpose of this study is to find out that securing the transaction authenticity and market orientation in the transactions between companies can form social capital, thereby achieving win-win collaboration SCM and further improving the supply chain performance. The results of this study are as follows.
First, hypothesis H1 shows that transaction authenticity has a positive effect on social capital and hypothesis H2 shows that market orientation has a positive effect on social capital. As a result of the hypothesis H3, social capital has a positive effect on win-win collaboration SCM, and Hypothesis H4 shows that win-win collaboration SCM has a positive effect on supply chain performance. Finally, as the verification of Hypothesis H5 and H6, the mediating effect of social capital was analyzed to be a role as a partial parameter.
As a result of the study, it is suggested that enhancing the transaction authenticity and market orientation for individual companies in the supply chain will form social capital as a network among the supply chain members and enhance the achievement of the win - win collaboration SCM and the supply chain performance through formation of social capital.

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