消費者의 住居類型에 따른 라이프스타일 硏究 : -in Pusan Area- -釜山地域 消費者를 對象으로- = A Study on the Consumer's Life Style by Residence

다국어 초록 (Multilingual Abstract)

It is generally accepted that the consumer's life style is an organizational concept for understanding many of the determinants and processes of behavior. In recent years, because a consumer's life style which has been use as basis to segment target market bears its influences upon his or her purchasing decision, this concept has attracted researcher's attention as a distinct and formalized basis for segmentation itself.
And, from the 1960's an industrialization in Korea gave rise to an urbanization in Korea gave rise to an urbanization and sequentially a new residing type, i.e. the apartment etc. Several preceding studies found out that the consumer's behavior is somewhat different by the housing environment.
The purpose of this study is to identify the consumer's life style according to their residence and clarify their demographic characteristics.
The methodology of this study was a sampling questionnaire survey. The asmpling method was the multi-area cluster sampling. The questionnaires were made to measure consumer's activities, interests, and opinions, and were sent to 1,040 consumers in Pusan. To take statistics Factor Analysis, Cluster Analysis, Oneway ANOVA, Frequencies X²-test were used.
The findings were as follows:
1. The consumer's life styles in the independent housing type were type were identified four groups-the fashion and convenience seeking pattern, the living security and leadership seeking pattern, the home oriented and leasure living pattern, the traditional living pattern.
2. The consumer's life styles in the apartment type were identified four groups-the modernized small-family living pattern, the affluent living pattern, the practical living pattern, the steadfast living pattern.
3. The consumer's life style in the rented house were identified two groups-the frugal living pattern, the languid living pattern.
4. It was revealed that there were differences in the consumer's ages, the level of educations, and occupations among the life style groups in the independent housing type.
5. It was revealed that there were differences in their monthly monetary incomes, the level of educations, and occupations among the life style groups in the apartment type.
6. There revealed no differences in the consumer's demographic characteristics among the life style groups in the rented house.

목차 (Table of Contents)

• Ⅰ. 序 論
• 1. 硏究의 目的
• 2. 硏究의 方法 및 範圍
• Ⅱ. 理論的 背景
• 1. 라이프스타일의 槪念
• 2. 消費者行動上의 라이프스타일
• 3. 라이프스타일分析에 관한 理論
• 4. 關聯硏究考察
• Ⅲ. 調査方法
• 1. 調査道具
• 2. 調査對象, 調査期間
• 3. 資料處理 및 分析方法
• Ⅳ. 調査結果 및 解釋
• 1. 調査對象의 人口統計的 特性
• 2. 消費者 라이프스타일 分析
• 3. 住居有形別 라이프스타일과 人口統計的 特性
• Ⅴ. 提 言
• 參考文獻
• SUMMARY
• 附錄