In modern society, or a latter capitalistic society, consumption activity takes an important part in modern people’s lives. Consumption behavior is not merely an economic behavior. Consumption behavior as a communicating behavior in which the public...
In modern society, or a latter capitalistic society, consumption activity takes an important part in modern people’s lives. Consumption behavior is not merely an economic behavior. Consumption behavior as a communicating behavior in which the public form relationships through interactions in socio-cultural environment creates ‘consumption culture’. Consumption Culture in modern society has a close relationship to modern people’s daily life. People consume everyday, and this is relevant to teenagers as well as adults. As teenagers appeared as the main agent of the consumption culture, studies about their consumption culture is in the process.
In geography education, the meaning of a place or space is very important. Learning ‘Geography’ is about studying the world in which we exist, and the comprehension about existential space let the learner to establish his/her subjecthood. Likewise, this study intends to choose middle school girls, grasp their major consumption space, and derive personal emotions felt in that space. That is, it tries to draw a geography-educational meaning from the ‘personal geography’ by deriving personal significance about consumption space, which is one of their everyday living space. The purpose of this study is as follows.
First, it will reveal the ‘consumption culture of teenagers’ through grasping and comprehending teenagers’ actual consumption space. Especially, it will reveal the culture related to teenagers’ consumption place and space. Teenagers are ‘geography learners’, and they study space and place according to the curriculum appropriate to that age. Paying continuous attention to the actual space of learners has a educationally crucial value, and by looking at learners’ perception of the space and their culture, this study will point out again that everyday living space should be the core of the educational content
Second, this study will visualize teenagers’ ‘personal geography’ or ‘sense of place’ into reality. Based on theory, emotions that actual teenagers have in their consumption space will be drawn, and the concept of personal geography and sense of place, which can be quite abstract, will be applied to the real world . That is, the existence of personal geography and sense of place will be embodied.
Third, sense of place has continuity from infants to adults. Therefore, studies about the sense of place of teenagers who are in a transitional state from infant to adult is certainly necessary in middle school education, and foundation of how this could be linked to adults’ sense of place will be provided through the study of teenagers’ sense of place.
According to this purpose of the study, first of all, teenagers’ consumption space is classified into shopping, dining, and entertaining space, and based on this, a survey in the form of free recall has been conducted on first-year male and female students of Daegu Sankyeok Middle School in order to analyze teenagers’ general tendency, and this survey has been analyzed. Though the survey could not draw a statistically meaningful conclusion, it is considered to be meaningful in understanding the typical tendency from the answers that the middle school students have written by themselves. In analyzing the survey, similarities and differences could be found in the consumption space and emotions that male and female students had in that space. Also, consumption spaces that have been visited by male and female students could be divided into short and long distance, and similarities and differences in male and female students appeared from this. In understanding middle school students’ emotions of inclusion and exclusion when visiting certain consumption spaces, it has been found that they are mostly influenced by distance, cost, membership, social attention, risk elements, personal experience, and parents’ permission.
Based on this pre-survey, qualitative research has been done on two middle school female students. The same survey the above was given to them, and preferable consumption spaces has been selected as the object space. Participant observation in respectively selected shopping, dining, and entertaining spaces was conducted, and this has been analyzed more microscopically through in-depth interviewing. In addition, space-emotion map has been made, and extended writing about consumption space has been conducted. In analyzing personal meanings about the two female students’ consumption space, the emotion about the consumption space, or the sense of place, could be embodied. Complex emotions that appear within a single space were prominent in space-emotion map, and this has proven that ‘single space, multiple emotions’, not ‘single space, single emotion’, are possible in a certain space.
This research is about ‘place and space’, and this has a geography-educational implication. In the sense that this research tries to reveal the culture concerning teenagers’ consumption places and spaces, to pursue an educational value about their existential space, to embody teenagers’ ‘personal geography’ and ‘sense of space’ in the real world, and to apply this into the real world, it is anticipated to be a meaningful research in geography education.