This paper tries to examine the formation and evolution of quasi-wholesale fruit and vegetable market, and to analyze the trend of market traders. A quasi-wholesale fruit and vegetable market is an indispensable factor in the metropolitan area of Kore...
This paper tries to examine the formation and evolution of quasi-wholesale fruit and vegetable market, and to analyze the trend of market traders. A quasi-wholesale fruit and vegetable market is an indispensable factor in the metropolitan area of Korea and also important material for urban history. The existing researc h on quasiwholesale fruit and vegetable market has generally focused absorption and dissolution into a formal distribution agency by highlighting the disadvantage of an informal distribution agenc y. Therefore, It is necessary to explore the needs and roles of the informal agency in the current distribution structure by microscopically analyzing the quasi-wholesale market.
I selected Daegu Neunggeum Market as a research area in order to identify the periodical changes, The Neunggum Market, which is existed before 1945, has grown from a retail market to a wholesale market with a nationwide trading area in Chilseung Market.
In the course of the formation and growth of the quasi-wholesale market, I was able to grasp the character of the wholesaler. The factors that allowed the quasi-wholesale market to grow were mainly due to changes in the trading style and the trading process through the shift to consignor and the introduction of forward contract. By the time of decline, the quasi-wholesale market’s most merchants have taken a highly profitable or speculative strategy as a survival strategy.
I assured that the quasi-wholesale market has not only the purpose of profit creation but also the value of coexistence. Though the relationship was weakened due to the growth of the institutional market, the quasiwholesale market was able to function publicly by purchasing products in order to help the difficulties of producers. And the relationship with the retailer also diminished, but its public value continued through the case of wholesalers who set retail prices through price bargaining and exchange of product information.
The fact that, contrary to the simple efforts to create profits through diversification of products in line with the current distribution change, is taking a survival strategy of creating a new distribution structure by ac tively utilizing one's own strengths, it is not only a problem of the institutional market, but the direction to be taken. It will be an important implication.
I hope that the quasi-wholesale market will grow as an institution that can solve the institutional problems of the current distribution structure.
And I also hope that the right plan will be established to utilize the characteristics of the market not by planning a uniform market activation but by deriving a long-term research and research.