다단계판매에 관한 법적규제 = A Study on the Multi-Level Marketing

다국어 초록 (Multilingual Abstract)

ABSTRACT

A Study on the Multi-Level Marketing

By Im, Hyung-Jung
Advisor Prof. Kwon, Sang-Ro, Ph. D.
Department of Law
Graduate School of Chosun University


Modern man is becoming a pattern of online shopping to mobile shopping and the popularity of smart phones change.
Busy modern people through the complex traffic chaos dare to go a long time at home trying to relax need not try to buy a lot of complex articles in daily or handle the day to catch up on a busy day at the office and simply finish the shopping through mobile payment means you can.
It is also necessary to master bedroom and modern shopping culture can be seen in the office also accepts goods produced in a country other side of the world one click easy.
These changes in the lifestyles of consumers around the world as well as our country is no longer a form of passive consumption in the store or sit in the company is waiting for the customer to view it means to survive hardly groups in the market economy. Such changes call for various changes in sales methods rapid development of information and communication as well go to the era of specialized sales approach also plays a big role in these changes.
The aforementioned special sales method is called before the store or stores, one place to settle permanently in the trust at any time to greet customers outside the sales made through the physical form of sales space underlying non-store, or other movable space is a prerequisite to sales made door-to-door sales, mail order, multi-level marketing and sales approach to generic e-commerce sales.
As a recent example of this multi-level marketing sales approach it is a youth the deepening of increasing the early retirement age in full swing continued economic downturn that has caused much damage to the South after another to become a major social problem.
Korea 1995 "door-to-door sales, etc. Act" enacted after the special sales methods of sales made a big growth market, but pray have a greater impact on economic development, the economic recession caused by the economic downturn continued IMF wrong doeja of multi-level marketing scheme the damage caused by the protruding alteration yielded grows into a big social problem also had a harmful effect both large and small impact on our society of pyramid selling scheme been spreading rapidly in the special market sales approach reduces sudden sales
Together with the size of the market was also reduced in the process of special sales market is growing rapidly driven back to pyramid schemes since 1998.
However, if special sales approach is to cause a lot of problems in the sale of consumer purchasing scheme is to be forced to buy products from the unsure status, if the consumer is clearly sit up late crowd despite the opposition is touted almost made If the potential for temptation to impulse buy by acquaintances, specify the exact content of the absence of sufficient knowledge of the seller or the description due to the agreement without the injured, made upon request change of heart after signing a contract to buy support I do not dispute that occurred, the nature of non-store ghost companies and a lot more practical issues, such as problems caused not subject to certain accountability victim after another, which caused a lot of situations.
In order to solve the problem that caused so many governments and accurate understanding about the need for aggressive efforts regulations and the laws enacted for special equipment and special sales methods and sales approach of the general public, especially consumers, methods for the use and damage it is necessary see the need to prevent the public relations for the National.
This paper has been intensified and prolonged the recession by equip the right commercial morality based on the correct understanding and knowledge of the legal and official distributor of sales approach to multi-level marketing in the center of the consumers and special sales approach to the many issues that lie facing college at bay by going youth unemployment, social and economic stands, including work waiting list are more so over this damage and wear multi-level marketing its purpose is to help to establish a culture that bear a part of the social and economic development from a multi-level marketing there. First, the correct understanding of the concept paper is organized as a multi-stage start selling multi-level marketing to help you understand the history, and the exact terms of the multi-level marketing and pyramid schemes are organized in distinct terms, the history of multi-level sales by country, compared to the country analysis, multi-level sales socio-economic impact in terms of features and functions on, salpigo closely with legal and regulatory characteristics such as multi-level marketing, regulatory problems and suggested ways to improve the multi-level sales can be done properly with a positive function and role in society It tried to create an atmosphere.
In particular, this paper put a lot of effort to clean up the exact definition tried to draw a positive picture of the law, as well as from the perspective of sociology, currency studies perspective in approaching spring by changing the negative perception about MLM multi-level marketing respectively.
Only regulatory definitions to help correct understanding of the multi-level marketing as the main content of the paper presents the improvement of the problem but eventually, no matter how good, even if the user and the blood system called user's integrity is multi-level marketing scheme is based on the real settlement Multi-level dealers and distributors who are self-employed in multi-level salesperson, you can protect both consumers and the general public to go along with that done for economic and social growth in the paper he concluded.

목차 (Table of Contents)

• 【목 차】
• ABSTRACT Ⅳ
• 제1장 서 론 1
• 제1절 연구 목적 1
• 제2절 연구 범위 및 방법 3
• 제2장 이론적 기초 5
• 제1절 다단계판매의 정의 5
• 1. 방문판매법상의 정의 5
• 2. 다단계판매의 일반적 정의 7
• 3. 다단계판매를 지칭하는 다양한 용어 8
• 4. 다단계판매와 불법피라미드판매의 비교 13
• 제2절 다단계판매의 발전과정 15
• 1. 미국 15
• 2. 일본 16
• 3. 영국 17
• 4. 한국 18
• 제3절 다단계판매의 논리와 특성 20
• 1. 다단계판매의 논리 20
• 2. 다단계판매의 특성 25
• 제3장 다단계판매의 법적 성질 및 규제 29
• 제1절 외국 다단계판매의 입법례 29
• 1. 미국 29
• 2. 영국 30
• 3. 독일 31
• 4. 일본.............................................................................................................33
• 제2절 우리나라 다단계판매의 법적규제 34
• 1. 개요 34
• 2. 다단계판매의 규제내용 36
• 제4장 다단계판매의 문제점과 개선방안 45
• 제1절 다단계판매의 일반적 문제점 45
• 제2절 방문판매법상의 법적 규제와 개선방안 49
• 1. 방문판매법의 개정연혁 및 성격 49
• 2. 다단계판매에 대한 법적규제의 개선방안 51
• 3. 사회적 측면에서의 개선방안 57
• 제5장 결 론 60
• 참고문헌 62