사회복지공동모금회의 효율적 운영방안 연구 : 광주지회를 중심으로 = A Study on the Efficient Operating of the Community Chest : Focusing on the Community Chest of Gwangju

다국어 초록 (Multilingual Abstract)

In the last year, the 7th anniversary of the establishment of public fund-raising association, the collected fund took 0.8% in the measure of government's welfare expense scale: the role of private sector in public welfare is increasing each year. The private sector provides in only small scale and the content of service is inadequate compared to government. However, despite of government's effort, the mass and service sector of welfare increases, and the problems initiated by the complexity and the variety of desire is unsatisfied that the involvement and help of private sector is absolutely needed to cover areas government cannot participate.
In spite of short history, Korea has active a fund-raising association, as it is ranked 5th among 45 member countries of world fund-raising association. Nevertheless, among collected funds, corporation takes 67.4%, but individual fund takes only 16.8%, which shows how the individual fund is not active.
This figure of funding is contrary to the idea of community chest, which promotes the traditional idea, mutual dependence, and the spirit of citizen's voluntary and aggressive participation for community, builds efficiency of funding through systematic fund-raising activity, and contributes for residents to settle problems within their community independently through objective and transparent division.
Until now, as the quantitative expansion of public fund-raising association is driven only by corporations, the fund is restricted to partial community. On top of a problem, excessively depending on the end and beginning of the year's concentrated funding from mass media of broadcast and press rather than professional fund-raising strategy of oneself, the another problem, how to distribute funds through developing transparent and publicly suitable program to satisfy vast range of community's welfare desire, is facing as an another assignment.
In this research, analysing the characteristics of public fund-raising campaign and development process, the operational problems of Gwang Ju public fund-raising association is the primary purpose. Furthermore, examining plans for public relation strategy to guide community to volunteer for alienated and troubled neighbors, method for diversifying fund-raising activity and ways to give away daily, and transparent and just distribution for individuals who need private sources in order to effectively manage Gwang Ju public fund-raising campaign is the secondary purpose.

목차 (Table of Contents)

• Abstract
• 제1장 서론 = 1
• 제1절 연구 목적 = 1
• 제2절 연구 방법 = 2
• 제2장 이론적 배경 = 4
• 제1절 공동모금의 이념 및 필요성 = 4
• 1. 공동모금의 이념 = 4
• 2. 공동모금의 필요성 = 5
• 제2절 공동모금의 특성 및 사회적 기능 = 5
• 1. 공동모금의 특성 = 6
• 2. 공동모금의 사회적 기능 = 7
• 제3장 공동모금회의 발전과정 및 구성 = 9
• 제1절 공동모금회의 발전과정 = 9
• 1. 우리나라 공동모금회 설립과정 = 9
• 2. 광주 공동모금회 설립과정 = 11
• 3. 외국의 공동모금 = 13
• 제2절 공동모금회의 조직 및 기구 = 18
• 1. 공동모금회의 조직유형 = 18
• 2. 광주 공동모금회의 조직 및 구성 = 19
• 3. 공동모금회의 주요업무 = 23
• 제4장 공동모금회의 운영현황 = 25
• 제1절 기획 및 홍보 = 25
• 1. 홍보방법 = 25
• 2. 자원개발을 위한 홍보기법 = 26
• 3. 공동모금회의 홍보현황 = 27
• 4. 광주 공동모금회의 홍보현황 = 29
• 제2절 모금현황 = 31
• 1. 모금기술 유형 = 31
• 2. 모금방법 = 32
• 3. 공동모금회의 모금현황 = 34
• 4. 광주 공동모금회의 모금현황 = 39
• 제3절 배분현황 = 43
• 1. 배분유형 = 43
• 2. 공동모금회의 배분현황 = 44
• 3. 광주 공동모금회의 배분현황 = 47
• 제5장 공동모금회의 효율적인 운용방안 = 50
• 제1절 공동모금회의 문제점 = 50
• 1. 홍보의 문제점 = 51
• 2. 모금의 문제점 = 52
• 3. 배분의 문제점 = 53
• 제2절 공동모금회의 효율적 운용방안 = 55
• 1. 홍보의 운용방안 = 55
• 2. 모금의 운용방안 = 57
• 3. 배분의 운용방안 = 58
• 제6장 결론 = 61
• 참고문헌 = 63