Along with the trend of well-being, people became interested in scalp as well as hair while thinking about health. In addition, environmental pollution and stress caused by the development and growth of the industry have caused hair loss, hair damage,...
Along with the trend of well-being, people became interested in scalp as well as hair while thinking about health. In addition, environmental pollution and stress caused by the development and growth of the industry have caused hair loss, hair damage, and trouble, and have been striving for the health of hair and scalp by refusing chemical procedures. The domestic scalp hair care market, including shampoo, food, medical devices, management centers, and hospitals, has also grown rapidly, and according to a report published by the Korea Institute of Science and ICT in 2019, the size of the domestic scalp hair loss management market has more than quadrupled in 10 years. As people recognize the need for management, the market for scalp hair care has grown rapidly, many scalp care shops have emerged, and the number of "scalp hair managers" is steadily increasing as the need for professional managers has emerged.
Looking at the work environment, which is one of the problems of the beauty industry, including scalp hair management facilities, various exposure such as competitiveness and conflict among employees, maintenance of interpersonal relationships, excessive skill and knowledge acquisition, and workload. Dissatisfaction caused by poor work environment causes hairdressers to lose their pride in their jobs, which leads to customer dissatisfaction, which negatively affects the development of the beauty industry along with a decrease in sales.
In order to adapt and cope with this environment, social competence and resilience are among the most necessary qualities, and can be said to be necessary competencies for beauty workers.
Therefore, the purpose of this study is to provide empirical basic data by suggesting ways to strengthen the job environment, social competence, and resilience of scalp hair managers to improve their job commitment.
This study randomly sampled 100 scalp hair managers working at scalp hair management stores located in Seoul and Daejeon and conducted a survey from September 4, 2022 to October 16, 2022.
The collected data were t-test and ANOVA through the SPSS Win 23 program, and the results were analyzed through descriptive statistical analysis, reliability analysis, personal rate correlation analysis, and multiple regression analysis, and the results are as follows.
First, according to the general characteristics of scalp hair managers, the differences in job environment, social competence, resilience, and job commitment were examined, and there were significant differences in part. The work environment differed according to gender and average salary, and social competence differed according to gender, education, and working hours. Resilience differed according to the number of working days, and job commitment differed according to educational background and working hours.
Second, as a result of the correlation analysis conducted to find out the correlation between job environment, social competence, resilience, and job commitment of scalp hair managers, three significant positive correlations were shown.
Third, as a result of analyzing the effect of scalp hair managers' job environment, social competence, and resilience on job commitment, independent variables that significantly affect job commitment were social competence and resilience.
Through the above research results, the social competence and resilience of scalp hair managers were proved to be factors that have an important influence on job commitment.
Therefore, the improvement of social competence and resilience is expected to improve job commitment and contribute greatly to the development of the scalp hair management industry. Therefore, in order to improve the social competence and resilience of scalp hair managers, it is necessary to create a more systematic education system, follow-up research on training and programs, and to develop various measurement tools to evaluate competency.
The scalp hair managers who sampled for this study worked in Seoul and Daejeon, so there were regional limitations, and the total number of scalp hair managers who responded to the questionnaire was 100, which is somewhat unreasonable to be representative of the group. Therefore, future research requires the expansion of regions and survey groups, and it is expected that qualitative research will be conducted through individual in-depth interviews for in-depth research.