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Trong Luan NGUYEN,Nguyen Anh Ngu PHAM,Thi Kim Nhung NGUYEN,Ngoc Khai Vy NGUYEN,Hoang Thang NGO,Tran Thien Ly PHAM 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.2
At present, environmental problems are gradually becoming quite serious because of the expansion of the business scale of companies, factories, and enterprises, and that is also the reason for the global pollution of the world. Green entrepreneurship is playing an increasingly crucial role in influencing people’s intentions, behaviors, and attitudes toward environmental protection through sustainable development. The purpose of this research was to examine the factors affecting university students’ green entrepreneurship levels in Vietnam. To do this, we performed a scientific research survey with 773 students from reputable universities in Vietnam, 337 of whom are male and 436 of whom are female. To assess the reliability and correlation between observed and total variables, this study employs scale testing methods such as Cronbach alpha, EFA, CFA, and SEM. After evaluating the influencing elements, the findings reveal that the Subjective norm factor and the Risk-aversion component are two distinct aspects that influence university students’ green entrepreneurship intentions in Vietnam and of which, the greatest influence is Risk Aversion. Furthermore, the findings revealed that the level of interest in green entrepreneurship is mostly seen by students with university education between the ages of 18–25.
Trong Luan NGUYEN,Ha Ai My NGUYEN,Pham Thao Nguyen LUU,Minh Anh LE,Thi Anh Thu NGUYEN,Ngoc Tram NGUYEN 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.5
As society evolves, people are making more of an effort to learn more about human aspects, one of which is emotional intelligence, a topic on which education experts have traditionally concentrated. This is due to the fact that emotional intelligence has a significant impact on how people think and manage their emotions. On the other side, it promotes the development of expressive ability and aids people in better adapting to life. This study explores the relationship between communication skills, leadership skills, stress management, adaptability, and emotional intelligence of FPT University students to determine the factors that affect students’ emotional intelligence. To survey 500 FPT University students, this study used a sample size of 500. Previous studies used a 5-point Likert scale to assess the four skill elements. According to the results, students who completed the survey showed adequate communication skills, leadership qualities, stress management, adaptability, and emotional intelligence. Emotional intelligence is influenced by communication skills, leadership abilities, stress management, and flexibility. This suggests that students who master these four skills have higher levels of emotional intelligence. The outcomes of this study reveal that students have been conscious of Emotional Intelligence since a young age. The affirmations in this research paper will benefit students and young people interested in enhancing complimentary soft skills that boost Emotional Intelligence.
Consumer Perceptions and Consumer Behavior Toward Bio-Based Products: An Empirical Study in Vietnam
Trong Luan NGUYEN,Ngoc Phu TRAN,Thi Kieu Thu NGUYEN,Thi Cam Tien HUYNH,Thi Kim Loi NGUYEN,Le Phuong Nghi THACH,Gia Nhu THAI,Thi Thanh Sang TRAN 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.12
Green economy, also known as sustainable economy, is a current development trend in which consumers prefer products that are wholly or partly derived from materials of biological origin since they have become more concerned about their health and the environment in which they live. This study aims to examine consumer behavior toward bio-based products with three key goals in mind. First, it helps to understand the perception of consumers toward Bio-based products. Second, it properly helps consumers be aware of products derived from materials of biological origin so that the consumer can make purchasing decisions to protect their health and contribute to the protection of the environment. Third, the study on consumer behavior towards bio-based products will provide a more accurate view and assessment to companies looking to develop Bio-based products. Based on that, the research is carried out through surveying, collecting data from consumers, and then using the deductive approach, descriptive statistics, and quantitative method analysis. The results demonstrated that a positive relationship and a direct impact are established between the variables of Attitude and Social Norms and the Purchase Intention toward Bio-based products. Furthermore, the findings reveal that customers have positive feelings towards bio-based products in terms of trust, knowledge, and the environment.
Trong Luan NGUYEN,Minh Khang HUYNH,Nguyet Nuong HO,Tran Gia Bao LE,Nguyen Duy Hau DOAN 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.1
Humans are facing many environmental challenges. Climate change, water pollution, global warming, and hazardous waste disposal are all issues that many countries throughout the world are dealing with. People’s psychology and consumer behavior are significantly affected by these challenges, particularly generation Z, which is immediately affected by environmental changes. Young people have a strong sense of curiosity and have access to readily updated knowledge. Today’s youth, in particular, live a civilized and responsible lifestyle. As a result, people recognize the significance of their own consumption behavior in affecting environmental change and are increasingly replacing them with green, ecologically friendly products as a fantastic method to mitigate their harmful consequences. In this research, there are four factors related to the young generation and environmental awareness that affect green consumption intention: perceived environmental responsibility, green knowledge, green attitude, and green product value. The goal of this study is to look into how detrimental environmental changes affect Generation Z’s green consumption habits. This study used primary data from over 1000 people in the age group, which was processed using the AMOS 20 software. All the characteristics described above had an impact on Generation Z’s green consumption intentions, according to the findings.
Trong Luan NGUYEN,Minh Khang HUYNH,Nguyet Nuong HO,Tran Gia Bao LE,Nguyen Duy Hau DOAN 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.4
The UN’s 17 Sustainable Development Goals (2018) were created to address environmental pollution and climate change (SDGs). The goal of this study is to find out how well-informed Vietnamese students are about the SDGs. Knowledge, attitudes, and practice (KAP) questionnaires were used to survey 1,010 students across Vietnam’s universities, and the data was analyzed using SPSS software version 20. The findings suggest that both knowledge and attitude have a positive impact on the practice level. However, when comparing the correlation between the variables and the level of practice, advantage belongs to the relationship between the attitude and the level of practice (r = 0.982**, n = 1010, p = 0.00), the correlation between knowledge and practice level is weaker (r = 0.616**, n = 1010, p = 0.00). Statistical data also show that many Vietnamese students do not have access to information about the SDGs. The majority of the target population who have been contacted and have a basic understanding of the SDGs have done so through their academic degree. From there, it is clear that education is the most effective strategy for Vietnamese students to modify their environmental understanding and actions.
Trong Luan NGUYEN,Tran Gia Thanh LE,Bach Mai HUYNH,Thi Kieu Trang VO,Pham Hai Au HA 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.12
Gen Z is a special generation that was born with technology, converging the best development conditions making them an important part of the future development of Vietnam’s economy. Gen Z is an important part of the future development of Vietnam’s economy. The purpose of this study is to identify and measure the impact of various factors affecting the business intentions of Gen Z in Vietnam during the Covid pandemic. The study did not go into the details of entrepreneurship, instead focused on explaining the impact of factors such as risk-taking, market economic trends, influencers, confidence, and family business traditions on the business intentions of Gen Z. The study was carried out using quantitative and qualitative methods with 335 data points collected online via survey links. The methods used to test the scale such as Cronbach alpha, CFA, SEM are used to examine the correlation between factors affecting the business intention of Gen Z in Vietnam. The results showed that the business intention of Gen Z in Vietnam is positively correlated and significantly influenced by confidence and risk-taking. Furthermore, the study reveals a difference in entrepreneurship of Gen Z Vietnam based on gender and education level.
Trong Luan NGUYEN,Trung Hau NGUYEN,Thao Vy THACH,Doan Vy TRAN,Nguyen Huong Giang HOANG,Ngoc Phuong Trang PHAM 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.1
Entrepreneurs are valuable assets for any country. Rather than being confronted with new obstacles, they should be fostered and nurtured. Entrepreneurial firms have the power to influence how we live and work, in addition to producing jobs and contributing to economic progress. Entrepreneurs have the ability to change the world by creating diversified skill sets and profitable businesses that are vital to the advancement of our economies. How does one go about being a successful business, though? More resources are believed to be needed to create entrepreneurial environments in higher education that foster progressive ideas and innovation while also providing students with the practical knowledge and skills they need to navigate the troublesome, difficult, and uncertain situations that come with owning a business. This article will outline the scales of components from which to measure variables impacting universities’ ability to encourage entrepreneurial behavior among students, based on the aforementioned significance of universities. This article is based on a survey of 507 students from different universities and backgrounds in Vietnam. The research methods used are Cronbach’s alpha test and Structural Equation Modeling. From the research results, it can be seen that the university’s environment plays a significant role in fostering entrepreneurial behavior among students.
Hai Quynh Tram NGUYEN,Yen Nhi LE,Ly Giau LAM,Thi Yen Nhi LE,Trieu Di NGUYEN,Thi Kim Yen PHAM,Trong Luan NGUYEN 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.5
Many consumers are opting for online booking over traditional booking systems. Customers can actively seek out information about hotels and lodging services, as well as book rooms, at any time and from any location. Customers also feel more supported when they interact with virtual assistants or professionals. Recognizing this issue, several hotels have focused on improving their websites by incorporating aspects that encourage customers to book directly through the hotel’s website. The study’s goal is to discover what factors impact people’s decisions to book a hotel stay through the hotel’s website. Therefore, hotel managers and owners can make decisions to improve the hotel website to attract residents to Can Tho City. The factors are website quality, affective commitment, social presence, and e-trust that affect customers’ decision to book through the hotel website. The study uses quantitative methods to collect data from 180 residents living in Can Tho. Through data analysis on SPSS and Amos software, the research results show that three factors considered, namely website quality, affective commitment, and social presence, positively influence customers’ booking decisions. This finding also suggests that e-trust is less critical to residents in Can Tho City, different from what the study had predicted.
Dinh Tram Anh PHAN,Thi Thuy Ngan NGUYEN,Thi Khanh Nhi NGUYEN,Tran Thien An NGUYEN,Van Si Dan PHAN,Ngoc Phuong Thao HO,Kim Xuan DO,Trong Luan NGUYEN 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.5
The outbreak of the COVID-19 pandemic has had a significant impact on the Vietnamese economy. In the midst of a complex disease that compelled people to limit their interaction, customers’ shopping habits shifted from “offline” to “online” transactions. Mobile payments have also grown in popularity. The goal of this study is to figure out what factors influence the use of mobile payments by hotel clients in Can Tho after COVID-19. The research team also examines how those factors influence customers’ willingness to use mobile payment and makes recommendations to better the current situation. Primary data was collected from 227 persons using online surveys and processed with SPSS software for this study. To analyze the correlation relationship between the elements determining the intention to use, the Cronbach alpha, EFA, Correlation, and Regression methods used to assess the scale are applied. Perceived Trustworthiness, Perceived Usefulness, and Perceived Ease of Use all have positive effects on customers’ propensity to use, according to the findings. Perceived Security, on the other hand, has no bearing. The findings of this study have significant theoretical and practical implications for the development of mobile payment services in Can Tho, particularly following the implementation of COVID-19.