중국은행산업의 수익성 결정변수에 관한 실증적 분석 : 중국 금융개혁 전후 국유와 주식제 상업은행 간의 비교 중심으로

Su,Shuai 한중경상학회 2010 한중경상연구 Vol.9 No.1

국가이미지가 중국 소비자의 구매의향에 미치는 영향에 관한 연구

Su,Shuai 한국유통과학회 2010 유통과학연구 Vol.8 No.1

본 연구는 중국에서 중요한 소비 계증으로 급성장하고 있는 중국 대도시의 대학생들을 대상으로 경제발전, 교육수준, 제품품질,기술연구, 생활수준, 민주체제의 요소로 국가이미지를 측정하여 일본과 한국의 국가이미지가 중국 소비자의 식품, 의류패선, 생활용품, 음악제품, 자동차, 가전제품의 구매의향에 미치는 영향의 차이를 비교분석하였다. 실증분석 결과 국가이미지가 중국 소비자들의 제품별 구매의향에 영향을 미치는 것으로 나타났으며, 전자제품을 제외한 식품, 생휠용품, 으|류패션, 음악제품, 자동차 구매시 한국의 국가이미지가 중국 소비자들의 구매의향에 미치는 영향은 일본보다 다소 작은것으로 나타났다. 조사대상 표본 구성의 한계로 인해 본 연구의 일반화에는 주의가 필요하나 국가이미지의 각 구성요소가 제품구매에 영향을 미치고 있음을 발견하여 국가 차원에서의 국가이미지 구죽 전략의 필 요성을 확인하고, 또 각 기업들이 자체적으로 중국시장에서의 브랜드인지도를 높이기 위해 노력해야 한다는 점을 시사하고 있다는 점에서 본 연구는 의의가 있다고 할 수 있다 Country images of Korea and Japan based on economic development, education level, goods' quality, R&D, political democratization and quality of life, perceived by Chinese university students in Beijing, Shanghai and Shandong province of chinese emerging markets as the representative of a potential buying power group, are surveyed, which, then are used to study how the perceived country images effect on their purchasing intention for Korean and Japanese products, such as, foods, cars, fashions, music CDs, electronic products and living goods. The study shows that, in chinese emerging markets, country image affects on the purchase intention of each products differently. The country image of Korea was less influential than that of Japan on the Chines students’ purchasing intention for the goods other than the electronic goods Despite the small number of the sample, this study showed the lmportance of country image in the in chinese emerging markets and suggested the need for both the government and private sector to take a strategy to enhance the country image by finding the relation between the elements of country image and the intention to purchase certain product.

A Study on the Traditional Market System of China

Su, Shuai,박석재 경남대학교 산업경영연구소 2013 지역산업연구 Vol.36 No.1

This study is to introduce a new mode for the traditional market system in China. At present, most of the traditional market in China belong to the farm produce market. So, the standardized vegetable market has a great impact on traditional market. It also gives the challenges and opportunities of the new mode for using the standardized vegetable market.

Study of Chinese Distribution Market Trends

Shuai Su 한국유통과학회 2013 유통과학연구 Vol.11 No.9

Purpose - This paper aims to explain that the Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises, given the relatively strong economic fundamentals and substantial government-led measures to boost domestic demand. Research design, data, methodology – A survey was conducted on China’s retail market data during 2012. By empirically analyzing the data for retail sales of online markets and franchises, we conclude that the online retail market in China will continue to grow. Results - Based on data from 2012, 2013 is expected to be a challenging year for the retail sector, as both external and internal pressure is likely to persist. This paper outlines some major challenges facing retailers in China. Conclusions - The study shows that retailers in the Chinese market will face some major challenges: 1) the Chinese retail market is considerably affected by an uncertain economic outlook 2) an unfair environment of competition exists and 3) product safety is a serious issue. However, in the future, China’s retail market will continue to bring tremendous business opportunities to commercial enterprises, given the relatively strong economic fundamentals and substantial government-led measures to boost domestic demand.

A survey of Factors Influencing College Students Participating in Discipline Competition Based on the questionnaire

SU, Shuai,ZHANG, Fan Korea Fourth Industrial Association 2021 Fourth industrial review Vol.1 No.2

Purpose - "Higher education of vocational education focuses on Discipline competition" This is the requirement of the education sector in China for the Application-oriented Undergraduate in the 21st century. As an integral part of Higher education vocational education, Discipline competition is not only an effective way to test the higher education reform of the Application-oriented Undergraduate, but also a measure of the level of Application-oriented Undergraduate. Research design, data, and methodology - The study conducted a survey on SPSS 24.0 Through factor analysis of 192 questionnaires data. After empirically analyzing the data, we found that the factors can be classified into four main factors. Result - This study shows that in terms of gender, boys are more susceptible to external factors and time factors while girls are more vulnerable to internal factors. And girls are more susceptible to internal factors. In terms of professional categories, non-teacher students are more likely to be hindered by external factors such as missing entry information. Conclusion - This paper assumes that there are significant differences in internal promotion and barriers in different disciplines competition.

A Research on Legal Risk Prevention of Chinese enterprises' FDI in China-Japan-Korea FTA

Shuai SU,Fan ZHANG 국제융합경영학회 2019 융합경영연구 Vol.7 No.4

Purpose – This research mainly studied with the promotion of "one belt and one road "initiative's strategy and the construction of China, Japan and South Korea Free Trade Zone, China exports urgently needed industrial products to Japan and South Korea, which will not only help digest excess industrial capacity, optimize China's industrial structure, but also promote the economic development of Japan and South Korea. Research design, data, and Methodology – The study conducted a survey on 2018 year new revision of China-Korea Japan`s data. Results – This study shows that In this process, multinational enterprises, as pioneers of economic development, play an irreplaceable role. However, due to the differences between laws of different countries and their own corporate culture concepts, enterprises in different countries will inevitably encounter various conflicts in the process of development. Conclusions –This requires our enterprises to have awareness of legal risk prevention in the process of development, and to study the corporate culture of relevant enterprises to truly achieve win-win cooperation.

The Study of Country of Chinese Female Consumers' Purchase Intention

Su Shuai 한국유통과학회 2016 KODISA ICBE (International Conference on Business Vol.2016 No.-

Country images of Korea and Japan based on economic development, culture/education, Technological, political democratization and Workmanship, perceived by Chinese university girl students in Shandong Jinan city of Chinese emerging markets as the representative of a potential buying power group, are surveyed, which, then are used to study how the perceived country images effect on their purchasing intention for Korean and Japanese products, such as, foods, fashions, music CDs and dairy produces. The study shows that, in Chinese emerging markets, country image affects on the purchase intention of each products differently. The country image of Korea was less influential than that of Japan on the Chinese female consumers' purchasing intention for the goods. Despite the small number of the sample, this study showed the importance of country image in the in Chinese emerging markets and suggested the need for both the government and private sector to take a strategy to enhance the country image by finding the relation between the elements of country image and the intention to purchase certain product.

A study of Chinese distribution policies and challenges

Shuai Su 한국유통과학회 2013 The Journal of Industrial Distribution & Business( Vol.4 No.1

Purpose - The objective of this paper is to explain how the Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises given the relatively strong economic fundamentals and substantial government-led measures for boosting domestic demand. Research design, data, and methodology - The study conducted a survey on China’s 2011 retail market data. After empirically analyzing the data on retail sales, online retail markets, and franchises, we believe that online retailing in China will maintain its growth momentum. Results - This study shows that 2012 is expected to be a challenging year for the retail sector, as both external and internal pressures are likely to persist. Some of the major challenges facing retailers in China are mentioned below. Conclusions - Retailers in China face several major challenges. First, the uncertain economic outlook is having a considerable impact on China’s retail market. Second, China’s retailers face an unfair competition environment. Third, they are suffering the impacts of product safety problems.

A study on Customer satisfaction and Repurchase intention on Chinese Mobile service

SU, Shuai Korea Artificial Intelligence Association 2019 인공지능연구 (KJAI) Vol.7 No.1

This study to investigate Mobile service quality factors influencing on customer satisfaction and repurchase intention for the research purpose. This study collected data by a survey method for an empirical. A total of 340 replies were used for data analysis. While 340 replies were collected from Chinese users of Mobile e-commerce. Our results support previous researches to results of SPSS analysis all of the 7 hypotheses, 4 hypotheses are adopted and 3 are deleted. After an empirical analysis of this study, the academic implications are as follows. As there have not been many academic studies related to mobile commerce quality, this study can be a meaningful framework when quality factors associated with mobile commerce are being analyzed. This paper as the mobile commerce industry is very sensitive to environmental changes, academic research that can be used to cope with these changes is continuously required. Further studies should be carried out to overcome limitations that have not been analyzed by this study.

The Factors Affecting on the Franchisor's Performance, Satisfaction and Recontract Intention : Focusing on the Chinese Franchise Market

Shuai Su,Jun Zhang 한국유통과학회 2012 KODISA ICBE (International Conference on Business Vol.2012 No.-

In this research, we investigate the factors affecting on the recontract intension of franchisor in the uprising Chinese franchise market. Based on the previous study, we extract the four constructs: characteristics of franchisor, features of franchisee, relationship, and environmental uncertainty. We hypothesize that these four factors influence the performance and satisfaction of franchisor, and both performance and satisfaction influence its recontract intention in the end. In order to examine these hypotheses empirically, we conducted a survey on the 400 franchisors in China. By analyzing the data, we can confirm most hypothesis supposed. Characteristics of franchisor, franchisee, and their relationship influence the performance and the satisfaction of franchisor along with environmental uncertainty. However, in specific, the control of franchisor and the commitment of franchisor do not significantly influence on the performance. Trust, commitment and conflict in their relationship do not affect significantly on the performance and the satisfaction neither. The performance and satisfaction of franchisor positively influence the recontract intention of franchisor. This study thus provide franchisors and practitioners, who plan to extend their franchising business abroad into Chinese market, with some practical knowledge.