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E-Commerce Readiness of Creative Industry During the COVID-19 Pandemic in Indonesia
PRIAMBODO, Ivan Triyogo,SASMOKO, Sasmoko,ABDINAGORO, Sri Bramantoro,BANDUR, Agustinus Korea Distribution Science Association 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.3
COVID-19 pandemic has brought the world into economic recession. This study aims to present an analysis of the readiness of creative e-commerce in Indonesia. Data was collected from various locations that may represent the Creative Industry in Indonesia. The quantitative method has been applied as a research approach by gathering questionnaires from 383 business owners selected using the cluster random sampling method. Based on the results of the analysis and discussion, it is concluded that E-Commerce Readiness is very important in times of uncertainty such as the COVID-19 pandemic. The level of readiness will determine the continuity and sustainability of a company or business in a volatile business environment. E-Commerce Readiness can be evaluated based on Technology Readiness, Organizational Readiness, and Environmental Readiness. Not all perspectives are taken into consideration in making decisions about the implementation or improvement of E-Commerce in the pandemic period. Technology Readiness is seen as the most significant impact on a company's ability to cope with volatility, while Environmental Constraints encourage businesses to adopt E-Commerce and take it to the next level. On the other hand, Organizational Readiness has no effect on the E-Commerce readiness of the company because the company or organization does not consider this aspect.
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The Effect of E-Commerce Capabilities on Firm Performance
Ivan Triyogo PRIAMBODO,Sasmoko SASMOKO,Sri Bramantoro ABDINAGORO,Agustinus BANDUR 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.6
The creative industry is also impacted by volatile economic and business conditions; many entrepreneurs using E-commerce as one of their business channels. Companies adaptation rate may depend on their capabilities, such as innovation capabilities and dynamic capabilities. Indonesia has various cultures and a vast geographic area, which make creative industry in Indonesia develop their own unique traits and features. Unique characteristics of creative industry and its relationship with their capabilities and E-commerce performance have yet been explored. In this paper, we discuss the phenomenon and produce findings related with direct and indirect impact between E-commerce capabilities, innovation capabilities, and creative firm E-commerce performance. Quantitative approach with cluster random sampling towards 383 entrepreneurs and business owners were used in this paper. Empirical result from this study has shown that creative firm E-commerce performance was significantly influenced through indirect relationship E-commerce capabilities and innovation capabilities. On the other hand, direct relationship result between E-commerce capabilities toward creative firm E-commerce performance was insignificant. This result means that innovation capabilities play an essential role as decent mediator and catalyst in order to enhance E-commerce capabilities impact for achieving superior firm performance in terms of creative industry, which may be used as guidelines for entrepreneurs and business owners.
ScienceON
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