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Monica Mendini,Paula C. Peter,Daina Matise Schubiger,Salvatore Maione 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Entomophagy (or insects eating) is seen as a new, sustainable, and promising protein alternative for consumers in Western countries. Although eating insects is not new for many cultures (e.g., Asian culture), it represents a novel and unconventional eating practice in the Western world (e.g., United States and Europe), often characterized by food taboos and by a negative advertising in the media.