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US Propaganda to the Muslim World
RITA ZAHARA,HAO XIAOMING 한국언론학회 2006 Asian Communication Research Vol.3 No.2
This study explored the impact of Shared Values, a set of four videos produced by the United States to improve its image in the eyes of Muslims after the September 11 attacks on the Untied States. Through an experiment conducted in Malaysia, one of the target areas of the videos, the authors tested if the viewers would be influenced by the major themes of the videos and see the United States as a land of opportunities, freedom of religion and respect for Muslims. The results of the experiment show that the Shared Values videos are unlikely to achieve their designed purpose. Despite the fact that the videos featured Muslims to speak for the United States, they may not easily convince their Muslim viewers of the messages they were designed to deliver. Participants in the experiment who watched the Shared Values videos did not acquire a better perception of the United States and the Americans compared with viewers in the control groups who watched videos not designed for such purposes.
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