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Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics
Han-Chiang Ho,Candy Lim Chiu,Somkiat Mansumitrchai,Brian J. Quarles 한국마케팅과학회 2020 Journal of Global Fashion Marketing Vol.11 No.1
Global trends towards men grooming behavior about their appearance are considered as one of the drivers behind the growing popularity of cosmetic products. Previous research on male cosmetics has focused much effort on the effect of factors on the attitude of male consumers towards the consumption of cosmetics with very little emphasis on hedonic and utilitarian value. This study investigates the mediating impact of two values: hedonic and utilitarian values between independent variables (brand reliability, facial attractiveness value, male identity reflection value, and health care value) and dependent variable (purchase intention). Both hedonic and utilitarian values are found to influence all proposed variables. The results also support predicted differences in the relative influence of hedonic and utilitarian values on male consumption of cosmetics.
KEPLER-1647B: THE LARGEST AND LONGEST-PERIOD<i>KEPLER</i>TRANSITING CIRCUMBINARY PLANET
Kostov, Veselin B.,Orosz, Jerome A.,Welsh, William F.,Doyle, Laurance R.,Fabrycky, Daniel C.,Haghighipour, Nader,Quarles, Billy,Short, Donald R.,Cochran, William D.,Endl, Michael,Ford, Eric B.,Gregori American Astronomical Society 2016 The Astrophysical journal Vol.827 No.1
<P>We report the discovery of a new Kepler transiting circumbinary planet (CBP). This latest addition to the stillsmall family of CBPs defies the current trend of known short-period planets orbiting near the stability limit of binary stars. Unlike the previous discoveries, the planet revolving around the eclipsing binary system Kepler-1647 has a very long orbital period (similar to 1100 days) and was at conjunction only twice during the Kepler mission lifetime. Due to the singular configuration of the system, Kepler-1647b is not only the longest-period transiting CBP at the time of writing, but also one of the longest-period transiting planets. With a radius of 1.06 +/- 0.01 RJup, it is also the largest CBP to date. The planet produced three transits in the light curve of Kepler-1647 (one of them during an eclipse, creating a syzygy) and measurably perturbed the times of the stellar eclipses, allowing us to measure its mass, 1.52 +/- 0.65M(Jup). The planet revolves around an 11-day period eclipsing binary consisting of two solar-mass stars on a slightly inclined, mildly eccentric (e(bin) = 0.16), spin-synchronized orbit. Despite having an orbital period three times longer than Earth's, Kepler-1647b is in the conservative habitable zone of the binary star throughout its orbit.</P>