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THE INFLUENCE OF PRIVACY INFORMATION IN MOBILE APPS
Morikazu Hirose,Kei Mineo,Keiya Tabe 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
Personalization and privacy issues are the most important factors in the online context. To reveal how these factors affect on users’ acceptance of mobile apps, we performed structural equation modeling using 337 respondents in Japan. Our findings suggested that adaption behaviour of mobile apps can be explained by privacy paradox.