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1
AI-BIASED BRAND VOICE – IMPACT OF POLITICAL INCORRECTNESS ON BRAND EVALUATION

Carsten Baumgarth,Alexandra Kirkby 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
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Artificial intelligence (AI) is producing more and more branded content such as image, text, video and sound. This area of so-called generative AI became particularly popular with the public after the launch of ChatGPT. Furthermore, political correctness has been discussed in recent years, since society is becoming increasingly sensitive to certain issues surrounding topics such as racism or gender equality. Therefore, it is more important than ever for brands to communicate in a politically correct way. In the past, humans were responsible for negative brand communication and brand voice. However, with the development of these AI-tools and platforms, AI also creates brand voice and this AI-generated brand voice can similarly cause such negative feelings.
2
Experimental assessment of thermal radiation effects on containment atmospheres with varying steam content

Kapulla R.,Paranjape S.,Doll U.,Kirkby E.,Paladino D. 한국원자력학회 2022 Nuclear Engineering and Technology Vol.54 No.11
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  ScienceON
  
  KCI
The thermal-hydraulics phenomena in a containment during an accident will necessarily include radiative heat transfer (i) within the gas mixture due to the high radiative absorption and emission of steam and (ii) between the gas mixture and the surrounding structures. The analysis of some previous PANDA experiments (PSI, Switzerland) demonstrated the importance of the proper modelling of radiation for the benefit of numerical simulations. These results together with dedicated scoping calculations conducted for the present experiments indicated that the radiative heat transfer is considerable, even for a very low amount of steam (z2%). The H2P2 series conducted in the large-scale PANDA facility at the Paul-Scherrer-Institut (PSI) in the framework of the OECD/NEA HYMERES-2 project is intended to enhance the understanding of thermal radiation phenomena and to provide a benchmark for corresponding numerical simulations. Thus, the test matrix was tailored around the two opposite extremes: either gas compositions with small steam content such that radiative heat transfer phenomena can be neglected. Or gas mixtures containing larger amounts of steam, so that radiative heat transfer is expected to play a dominant role. The H2P2 series consists of 5 experiments designed to isolate the radiation phenomena from convective and diffusive effects as much as possible. One vessel with a diameter of 4 m and a height of 8 m was preconditioned with different mixtures of air / steam at room and elevated temperatures. This was followed by the build-up of a stable helium stratification at constant pressure in the upper part of the vessel. After that, helium was injected from the top into the vessel which leads to an increase of the vessel pressure and a corresponding elevation-dependent and transient rise of the gas temperature. It is shown that even the addition of small amounts of steam in the initial gas atmosphere considerably impacts the radiative heat transport throughout all phases of the experiments and markedly influences i) the monitored gas peak temperature, ii) the temperature history during the compression and iii) the following relaxation phase after the compression was stopped. These PANDA experiments are the first of its kind conducted in a large scale thermal-hydraulic facility.
3
Baryon acoustic oscillations in the Ly<i>α</i>forest of BOSS DR11 quasars

Delubac, Timothé,e,Bautista, Julian E.,Busca, Nicolá,s G.,Rich, James,Kirkby, David,Bailey, Stephen,Font-Ribera, Andreu,Slosar, Anž,e,Lee, Khee-Gan,Pieri, Matthew M.,Hamilton, Jean-Ch Springer-Verlag 2015 Astronomy and astrophysics Vol.574 No.-
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