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Kelly L. Reddy-Best,Jennifer Harmon 한국의류학회 2015 Fashion and Textiles Vol.2 No.1
The purpose of this study was to explore the relationship between athletic clothing and physical activity in overweight children. The perceptions of athletic clothing among overweight children were also investigated. The researchers asked: (a) what are overweight children’s experiences with athletic clothing, (b) does clothing impact overweight children’s motivation to participate in physical activity, and (c) are there differences between boys and girls? Focus groups and individual interviews were conducted with 35 children between the ages of 9 and 14 who were considered overweight according to their body mass index. Literature on social physique anxiety and body image provided the conceptual framework for the study. Four key themes emerged from the children’s discussions of their experiences with athletic clothes and participation in physical activity: (a) body exposure concerns, (b) clothing size exposure concerns, (c) desire to quit because of athletic clothes, and (d) positive experiences with athletic clothes.
Avant-Garde Fashion: A Case Study of Martin Margiela
Reddy-Best, Kelly L.,Burns, Leslie Davis The Korean Society of Costume 2013 International journal of costume and fashion Vol.13 No.2
We studied the meaning of the term avant-garde in relation to clothing of the 1980s and 1990s by examining the media's perceptions of Martin Margiela, a Belgian deconstructionist designer who was often labeled as avant-garde by journalists, scholars, and fashion critics in the late 20th century. A five-step content analysis method described by Paoletti (1982) was used to conduct the research. Newspaper and magazine articles in the 1980s and 1990s were analyzed using a set of existing avant-garde characteristics developed by Crane (1987) to determine if those journalists' perceptions matched the characteristics described by Crane. Results indicated that the journalists' critiques and descriptions matched the avant-garde characteristics described by Crane (1987). Including a subjective element to the conceptualization of the term explains how journalists described Margiela's designs despite Japanese designers' use of similar techniques before him. We (re) conceptualize the term's latter 20th century meaning and shifting dialogue to include a subjective element.
Kelly L. Reddy Best,Leslie Davis Burns 한국복식학회 2013 International journal of costume and fashion Vol.13 No.2
We studied the meaning of the term avant-garde in relation to clothing of the 1980s and 1990s by examining the media`s perceptions of Martin Margiela, a Belgian deconstructionist designer who was often labeled as avant-garde by journalists, scholars, and fashion critics in the late 20th century. A five-step content analysis method described by Paoletti (1982) was used to conduct the research. Newspaper and magazine articles in the 1980s and 1990s were analyzed using a set of existing avant-garde characteristics developed by Crane (1987) to determine if those journalists` perceptions matched the characteristics described by Crane. Results indicated that the journalists` critiques and descriptions matched the avant-garde characteristics described by Crane (1987). Including a subjective element to the conceptualization of the term explains how journalists described Margiela`s designs despite Japanese designers` use of similar techniques before him. We (re) conceptualize the term`s latter 20th century meaning and shifting dialogue to include a subjective element.
Eunji Choi,Kelly L. Reddy-Best 한국복식학회 2021 International journal of costume and fashion Vol.21 No.2
The purpose of this research was to critically examine beauty ideals, specifically those related to race and racial hierarchies, with a focus on fashion magazines published in South Korea targeting South Korean women. We used the content analysis method to examine Céci magazine from 2013 to 2017. This magazine is highly popular, widely circulated in South Korea, and produced by a South Korean publisher. Each individual pictured in the magazine was coded into four categories: race, skin color, hair color, and facial characteristics. Descriptive statistics and Pearson’s chi-square were used to analyze the data. Overall, the magazines featured more Asian than White individuals, yet Asians conformed to significantly more White than Asian beauty ideals as well as other beauty ideals that are mostly unnatural to Asian women.
Exploration of Communication Processes Related to the Apparel Product Development Process
Christine E. Kastanos,Kelly L. Reddy-Best 한국복식학회 2018 International journal of costume and fashion Vol.18 No.1
We investigated the communication practices throughout the apparel product development process for wholesalers and retailers of varying sizes. The aim of this study was to help build a more holistic view of some of the apparel product development process challenges related to communication practices and tools, and to provide industry insight for textile and apparel educators and students who will soon enter the industry and will need to navigate these various challenges. Two questions guided the study: (a) how do apparel product development team members at varying company types and sizes communicate throughout the product development process? and (b) what are the different communication challenges faced by these apparel companies during the apparel product development process? Based on analysis of data from 20 interviews, two themes emerged: (1) preferred methods of communication varied based on type of information and company culture, not company type or size and (2) general communication, communication through tools, timing, and language barriers were the most common challenges throughout the apparel product development process.
Developing a typology of sustainable apparel consumer: An application of grounded theory
Karpova Elena E.,Reddy-Best Kelly L.,Bayat Farimah 한국마케팅과학회 2024 Journal of Global Fashion Marketing Vol.15 No.2
The purpose of the study was to develop a data-driven typology to explain sustainable apparel consumers’ orientations towards clothing acquisition and use. Using grounded theory, we analyzed comments of New York Times readers to a sustainability-focused article and identified the two core constructs that allowed for a systematic and effective classification of sustainable apparel consumers: (1) importance of personal appearance and (2) willingness and/or ability to pay for clothing. The typology was developed based on the discourses of several hundred people’s comments to share and encourage sustainable practices for acquiring and using clothes. As a result of applying the two constructs to the data, four groups of sustainable apparel consumers were established: classy affluents, chic thrifters, functional minimalists, and austeritics. The paper outlines each group’s unique apparel needs and priorities that manifest in everyday practices.