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THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X
Jakub Berčík,Jana Gá lová,Johana Paluchová,Katarí na Neomá niová 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11
The study compares the effect of chosen aroma compounds for restaurants on the emotional feedback of millennials, and also the explicit evaluation of this effect on food choices. The explicit and implicit effect of scents on perception is examined and innovative approaches of scent evaluation and their implementation shown.