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Yosua Giovanni WIDJAJA(Yosua Giovanni WIDJAJA ),Idris Gautama SO(Idris Gautama SO ),Rini SETIOWATI(Rini SETIOWATI ),Asnan FURINTO(Asnan FURINTO ) 한국유통과학회 2022 유통과학연구 Vol.20 No.12
Purpose: The purpose of this study was to determine the effect of utilitarian value, hedonic value, channel integration quality on Omni- Channel Shopping Intention and shopper satisfaction in the e-commerce industry in Indonesia. Research design, data and methodology: This research method uses quantitative research methods with purposive sampling technique. The hypothesis was tested using SEM-PLS. Results: Based on the results of the analysis and discussion, it can be concluded that there is an influence between the Utilitarian value on the Omni-channel shopping intention, there is no effect between the hedonic value on the Omni-channel shopping intention, there is no influence between the quality of Channel integration on the Omni-channel shopping intention, there is an influence between the quality of Channel integration and the Omni-channel shopping intention between utilitarian values on shopper satisfaction, there is no effect between hedonic values on shopper satisfaction, there is an influence between channel integration quality on shopper satisfaction, and there is an influence between Omni-channel shopping intentions on shopper satisfaction. Conclusions: The findings of this study prove that Omni-Channel Shopping Intention is one of the most effective management and marketing techniques to enhance an important aspect of their company, namely an efficient and holistic consumer shopping experience.
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Charles Sitorus,Idris Gautama So,Asnan Furinto,Wibowo KOSASIH 사람과세계경영학회 2022 Global Business and Finance Review Vol.27 No.3
Purpose: The objective of this research was to empirically test several issues, including the effect of dynamic delivery system capability and adaptive product management on the sustainability innovation performance of Indonesian courier service companies. Furthermore, this study attempts to investigate the role of digital maturity level as a moderator that strengthens the relationship between the three variables. Design/methodology/approach: Researchers used survey research as part of a series of quantitative studies to describe the profile or characteristics of the population being studied. Furthermore, this research method can be classified as goal formulation, strategy mapping, strategy operations, action plans, application frameworks, and evaluation and control plans. Meanwhile, data was collected using an online survey research method involving 378 courier service companies spread across Java from 20 June to 5 August 2021. The data was analyzed using the Structural Equation Modeling (SEM) method. Findings: According to the findings of this study, dynamic delivery system capability and adaptive product management have a positive and significant impact on the long-term sustainability of innovation performance. Furthermore, as a moderator, the digital maturity level can strengthen the influence of dynamic delivery system capabilities, adaptive product management, and sustainability innovation performance. Research limitations/implications: This study has several limitations, including the digital model's business innovation factor. Furthermore, the context on the sustainability of innovation performance is only limited in this study. In addition, this study only uses Java as a research location. As a result, the researcher hopes that more research will be conducted in the future. Particularly with the larger digital model business innovation variables or factors and more diverse research locations. Originality/value: This is the first study on the courier service industry in Indonesia in terms of digital innovation and performance. Apart from courier services, this research concept is expected to be implemented in other service industries.
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