http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Hanjinzhu(Hanjinzhu Fu) (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
기술수용모델과 계획된 행동이론을 적용한 O2O 앱의 사용 의도의 영향에 관한 연구
Fu,Hanjinzhu(Hanjinzhu Fu),김철중(Chul-Jung Kim) 한국무역연구원 2022 무역연구 Vol.18 No.6
Purpose – The purpose of this study is to contribute to the development of research literature by verifying the factors that affect the intention to use O2O apps, which are innovative technologies, and by presenting managerial implications. Design/Methodology/Approach – The technology acceptance model and the planned action theory were integrated into the theoretical background of this research model with various product choices and convenience as external variables. Data were collected through Google online surveys, and model validity and reliability were analyzed using SPSS and AMOS statistical programs. Findings – By integrating the TAM and TPB modelswe found that the strongest predictor of intention to use was perceived behavioral control. The role of external variables was confirmed. Research Implications – It was confirmed that both convenience and product diversity are related to determining the usefulness of O2O apps. Since perceived behavioral control is the variable that best predicts intention to use, administrators should define services that can maximize individual purchasing abilities.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
