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Luciana A. Gil,Denni Arli,Fandy Tjiptono 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
Most religious teachings support the idea that money and materialism are at the root of all evil. However, reality is not so rigorous and many times materialism seems even a blessing. The purpose of this study is to investigate and compare religious and non-religious consumer on their perspective toward materialism, and through it, luxury brand and purchase intention. The total sample consisted of 491 university Asian students. Results show that religious consumers are not necessarily against neither materialism nor luxury brand possession. Consumers’ religiosity did not influence their perspective toward materialism or luxury goods. This creates an opportunity for managers to promote luxury brand toward religious consumers especially in Asia, where religion is more prevalent.
BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW
Bo Pang,Sameer Deshpande,Yara Almosa,Amna Arif,Denni Arli,Marat Bakpayev,B. Zafer Erdogan,Haruka Fujihira,Samanthika Gallage,Mohammad Kadir Kadir,Jeawon Kim,Mai Nguyen,Derek Ong Lai Teik,Patama Satawe 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11