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IDENTITY ALIGNMENT IN CAMPAIGNING: FIELD-EXPERIMENTAL EVIDENCE FROM GERMANY
Ceren Cinar,Frederik Feri?,Florian Foos 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Group identities, also known as social identities, have been established as measurable, stable, and behaviorally relevant constructs in marketing, psychology, and political science. According to research in political psychology, shared in-group identities can increase a voter’s support for an in-group political candidate.