Impact of Individual's Regulatory Focus on Value Perceptions of and Willingness to Invest towards Online Mass-Customized Fashion

Bhaduri, Gargi,Kim, Jihyun The Costume Culture Association 2018 Fashion, industry and education Vol.16 No.1

The purpose of this study was to investigate the influence of consumers' regulatory focus on their perceived values of the product as well as shopping process, and willingness to invest resources for online mass-customized products. Data were collected using an online survey from 251 young adult consumers, particularly those who have prior purchase experience of mass-customized products. Interpretation of results indicated that consumers' promotion regulatory focus impacted their perceived values of the product (social, emotional, monetary, and epistemic but not performance), perceived values of the shopping process (hedonic and utilitarian), and willingness to invest more money, time and effort. However, as anticipated, prevention regulatory focus had no significant influence on the dependent variables. Researchers provide crucial implications for brands of online mass-customized products to segment their market based on regulatory orientation, as well as better cater to customer demands by positioning their products as offering benefits that specifically caters to the needs of such consumers.

Soil Quality in Continuing Rice-Wheat Cropping System in India: Impact of Combined Tillage, Water and Nutrient Management

Debarati Bhaduri,Tapan Jyoti Purakayastha,Ashok K. Patra,Debashis Chakraborty,Man Singh,Lalmohan Bhar 한국토양비료학회 2014 한국토양비료학회 학술발표회 초록집 Vol.2014 No.6

Demand Aware Voltage Control of Hybrid Renewable Energy Tied Uneven Multi-level Smart Inverter

Rupam Bhaduri,Soubhik Bagchi,G. Renukaprasad 한국전기전자재료학회 2019 Transactions on Electrical and Electronic Material Vol.20 No.3

This paper proposes a smart multi-level inverter with hybrid energy sources to increase the power quality, improve the number of voltage levels and reduce the total harmonic distortion. A single power source used in the distribution system is not convenient for all weather conditions. Our proposed work uses hybrid power source, which is the combination of solar and wind energy. The proposed smart multi-level inverter on this paper works for high power and medium voltage situations. The smart sensing unit decides the level of multi-level inverter to supply the power based on the demand, which avoids the energy loss across transmission line. An iterative Maximum Power Point Tracker is used to maximize the power extraction under all conditions. The design and implementation of the multi-level inverter with N-level cascaded H-bridge inverter using two DC power sources does not cause any complexity to the power circuit. The sinusoidal pulse width modulation is used to minimize the harmonic distortion caused by a high-level overlapping at a defi nite interval. The presented system is executed using Matlab/Simulink and is highly acceptable for industrial and commercial applications.

Supervisory Controller for Power Management of Microgrid Using Hybrid Technique

Rupam Bhaduri,G. Rahul Saravana,C. Vaskar 한국전기전자재료학회 2020 Transactions on Electrical and Electronic Material Vol.21 No.1

Power management in Microgrid (MG) is a major issue while utilizing generation elements like photovoltaic, wind turbine, distributed generator, and battery bank with loads and non-linear loads. In this paper, power management is achieved through the deployment of the supervisory controller with hybrid power management algorithm named Artifi cial Neuro-Fuzzy Interference System (ANFIS) with Elephant Herd Optimization (EHO) algorithm. The objective of the new control technique is to keep a stable power fl ow among all renewable energy sources and the load, thereby ensuring that the battery power doesnot exceed the design limits. For an optimal control mapping of the nonlinear relation, ANFIS considers two input error values such as voltage and current value to obtain a minimized error value. The EHO is used to attain the learning function of the ANFIS. Here, the generated power, load demand power and State of Charge are taken as an objective function in EHO to compensate the load with the battery service during unavailability of generated power for meeting the load demand. The supervisory control structure achieves better power management in the MG with the help of the ANFIS–EHO. The proposed method is implemented in Simulink/MATLAB platform. The simulation and the experimental results are investigated with four test cases with some existing methods to analyze the effi ciency of the proposed method.

Demand Aware Voltage Control of Hybrid Renewable Energy Tied Uneven Multi-level Smart Inverter

Rupam Bhaduri,Soubhik Bagchi,G. Renukaprasad 한국전기전자재료학회 2019 Transactions on Electrical and Electronic Material Vol.20 No.2

This paper proposes a smart multi-level inverter with hybrid energy sources to increase the power quality, improve the number of voltage levels and reduce the total harmonic distortion. A single power source used in the distribution system is not convenient for all weather conditions. Our proposed work uses hybrid power source, which is the combination of solar and wind energy. The proposed smart multi-level inverter on this paper works for high power and medium voltage situations. The smart sensing unit decides the level of multi-level inverter to supply the power based on the demand, which avoids the energy loss across transmission line. An iterative Maximum Power Point Tracker is used to maximize the power extraction under all conditions. The design and implementation of the multi-level inverter with N-level cascaded H-bridge inverter using two DC power sources does not cause any complexity to the power circuit. The sinusoidal pulse width modulation is used to minimize the harmonic distortion caused by a high-level overlapping at a defi nite interval. The presented system is executed using Matlab/Simulink and is highly acceptable for industrial and commercial applications.

Impact of Individual’s Regulatory Focus on Value Perceptions of and Willingness to Invest towards Online Mass-Customized Fashion

( Gargi Bhaduri ),( Jihyun Kim ) 복식문화학회 2018 Fashion, industry and education Vol.16 No.1

The purpose of this study was to investigate the influence of consumers’ regulatory focus on their perceived values of the product as well as shopping process, and willingness to invest resources for online mass-customized products. Data were collected using an online survey from 251 young adult consumers, particularly those who have prior purchase experience of mass-customized products. Interpretation of results indicated that consumers’ promotion regulatory focus impacted their perceived values of the product (social, emotional, monetary, and epistemic but not performance), perceived values of the shopping process (hedonic and utilitarian), and willingness to invest more money, time and effort. However, as anticipated, prevention regulatory focus had no significant influence on the dependent variables. Researchers provide crucial implications for brands of online mass-customized products to segment their market based on regulatory orientation, as well as better cater to customer demands by positioning their products as offering benefits that specifically caters to the needs of such consumers.

Expectations matter: Evaluation of brand’s proenvironmental initiatives based on consumers’ brand schemas and brand familiarity

Gargi Bhaduri 한국마케팅과학회 2020 Journal of Global Fashion Marketing Vol.11 No.1

This manuscript focuses on how consumers evaluate a brand’s proenvironmental messages, its pro-environmental initiatives, and the brand itself as the effect of consumers’ schema-congruity and their ability to resolve incongruity. The study uses brands both familiar and unfamiliar to participants. An online experiment was conducted using 402 respondents. Findings indicated that consumers’ perceived message persuasiveness, their trust toward the brand’s pro-environmental initiatives, brand affect, attitude toward the brand, and eventually their behavioral intention were most favorable for congruent messages, followed by when incongruity was resolved and least when incongruity was not resolved. These findings were applicable to both familiar and unfamiliar brands. In addition, consumers’ attitude toward the brand before and after message exposure were different, with change being most positive for incongruity resolution for unfamiliar brands and least for incongruity nonresolution for familiar brands. The findings are important for established apparel brands that suffer from negative reputations but are willing to revitalize their images, and for new ventures who want to establish their image as pro-environmental. In addition, the findings contribute and extend theory by identifying a boundary condition for the schema-congruity theory.

Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context

김지현,Gargi Bhaduri 한국마케팅과학회 2019 Journal of Global Fashion Marketing Vol.10 No.4

The process of mass customizing a product online hugely eclipses with that of gift selection due to similarity in nature of both the processes where one would devote considerable time, effort, and financial resources as well as cognitive and/or emotional factors. Using the integrated Stimulus-Organism-Response (S-O-R) paradigm, this study aims to shed light on the impact of gift-givers’ personal traits on their value perceptions of and attitude toward gifting online mass-customized fashion products to their close family and friends. Using a quantitative approach and a purposive sample, usable responses from 388 Generation Z consumers were obtained. Structural equation modeling results demonstrated that gift-givers’ personal traits had significant impacts on their perception of mass-customized fashion product attributes as well as value perception of such products and, in turn, had an indirect impact on attitude toward purchasing such products as a gift for friends and family. We found that perceived salience of products attributes had the largest impact on the perceived relative value of mass-customized fashion products, which, in turn, positively influence their attitude toward giving online mass-customized fashion products to close family and friends.

Investigating the direct and indirect effects of perceived corporate hypocrisy on turnover intentions

Goswami Saheli,Bhaduri Gargi 한국마케팅과학회 2021 Journal of Global Fashion Marketing Vol.12 No.3

Perceived corporate hypocrisy, a perception of corporations claiming to have a virtuous character that they do not really possess, is a growing concern for US businesses. The purpose of this study was to investigate the impact of retail employees’ perceived corporate hypocrisy (PCH) related to corporations’ moral responsibility efforts on their work-related behaviors, namely turnover intentions, mediated by their lack of trust and poor attitude towards the corporation. An online self-reported survey was conducted using 520 adult US retail employees. The study results revealed that PCH positively impacted employee turnover intention, participants’ lack of trust in the corporation as well their less favorable attitude towards the same. Also, both lack of trust and less favorable attitude mediated the relation between PCH and turnover intention. The study provides implications for corporations and indicates that given employees are irreplaceable resources to the corporation and can act as creators of competitive advantages, it is essential that corporations take initiatives to align their moral values with those of their employees or risk losing them.

Determinants of Capital Structure in India : A Dynamic Panel Data Approach 1990-1998

Guha-Khasnobis, Basudeb,Bhaduri, Saumitra N. 세종대학교 국제경제연구소 2002 Journal of Economic Integration Vol.17 No.4

Conventional wisdom on capital structure choices has been by and large confined to the United States and a few advanced countries having institutional similarities. In this paper we make an attempt to provide some insight into the capital structure choice of developing countries through a case study of the Indian corporate sector. We develop a dymic panel data model that explicitiy takes into account the possibility of adjustment cost to reach optimal captial structure. The results suggest that restructuring cost is important in adjustment towards an optimal capital structure. We identify the key determinants of the speed of adjustment towards optimal capital structure and also highlight important differences across cohorts formed on the basis of firm-specific attributes.