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- 저자 : Asyraf AFTHANORHAN(Asyraf AFTHANORHAN ) (검색결과 2 건)
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Disruptive Factors and Customer Satisfaction at Chain Stores in Karachi, Pakistan
Aamir RASHID(Aamir RASHID ),Rizwana RASHEED(Rizwana RASHEED ),Noor Aina AMIRAH(Noor Aina AMIRAH ),Asyraf AFTHANORHAN(Asyraf AFTHANORHAN ) 한국유통과학회 2022 유통과학연구 Vol.20 No.10
Purpose: This study aims to determine the relationship between disruptive factors and customer satisfaction at chain stores. Survey-based questionnaires were designed in the distribution technique to measure the findings in this study. Research design, data, and methodology: In terms of the sampling technique, the researchers adopted the simple random sampling technique with a total of 200 sample sizes. For the statistical method, the researchers applied multiple linear regression analysis to determine the potential factors that affect customer satisfaction at chain stores. The analysis of this study measured how product quality, pricing policies of chain stores, design and layout, responsiveness, and location of chain stores impart their roles in customer satisfaction. Results: This study found a significant relationship between the product quality and location of chain stores on customer satisfaction. In addition, the responsiveness, pricing policy, and physical design of chain stores impart an insignificant role in customer satisfaction. However, it is proven that the location of chain stores and product quality positively impact customer satisfaction. Conclusions: The study is geographically limited to the region of Karachi, Pakistan. Therefore, the findings may differ in the context of study implications in the other areas.
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Izzat ISMAIL,Asyraf AFTHANORHAN,Noor Aina Amirah MOHAMAD NOOR,Nurul Aisyah Awanis A RAHIM,Sheikh Ahmad Faiz Sheikh Ahmad TAJUDDIN,Muhammad Takiyuddin Abdul GHANI 한국유통과학회 2024 유통과학연구 Vol.22 No.4
Purpose: This study is aimed to introduce the application of phantom approach with structural equation modelling method for online learning. By integrating these innovative methodologies, the research seeks to advance the understanding of how the phantom approach can effectively complement and augment structural equation modeling techniques. Research design, data and methodology: A theoretical framework of Technology Acceptance Model (TAM) was modified and updated. A questionnaire was developed and used to extract information from 189 instructors who used online learning as their primary medium. The Covariance Based Structural Equation Modelling (CBSEM) was applied to test the direct effects and the phantom approach is used to handle the 2 mediators in the model. Results: social influence, perceived usefulness, and perceived ease of use exerted discernible impacts on instructors' intentions to engage in online learning. These findings illuminate the intricate dynamics influencing instructor behavior within the realm of online education, underscoring the significance of various factors in shaping their intentions. Conclusions: In additions, the perceived usefulness and perceived ease of use had mediated the effect of social influence and instructor intention using phantom approach. Therefore, one can have concluded that this modified model was also confirmed, thereby reinforcing distribution strategies to online learning and overall education presence.
ScienceON
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