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AI-Based UX Assessment: The Role of GPT-4 Vision in UX/UI Comparison and Heuristic Evaluation
Aksu Emirhan(악수에밀한),Han Jieun(한지은) 한국HCI학회 2024 한국HCI학회 학술대회 Vol.2024 No.1
In exploring the role of AI in UX/UI evaluation, this study utilizes ChatGPT-4 Vision, to analyze five different Korean online retail platforms; Coupang.com Kurly.com SSG.com Lotteon.com and Homeplus.co.kr. By leveraging GPT-4 Vision’s integrated linguistic and visual capabilities, the study aims to synthesize and interpret UX/UI elements, assessing design standards and identifying areas for improvement. This approach provides a comprehensive view of each platforms UX/UI, revealing varying adherence to Nielsen’s usability heuristics and current design trends. The findings underscore the effectiveness of AI-assisted methodologies in conducting thorough UX/UI evaluations, highlighting AIs growing impact in the field of user experience research.