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RISS 인기검색어
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- 저자 : Adnan Hushmat (검색결과 2 건)
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Economic Crisis and Managers' Behavior: Planned Behavioral Theory Approach
Gokhan Cinar,Ferruh Isin,Adnan Hushmat 한국유통과학회 2016 KODISA ICBE (International Conference on Business Vol.2016 No.-
The purpose of this study is to put forward the behavioral trends of the trading firms in the face of economic crisis. A questionnaire study is conducted to 167 firms and their behavioral aspects in crisis period is modeled using planned behavioral theory. The empirical analysis is conducted using Structural Equation Models (SEM). The findings show that the subjective norms and perceptions effect self-confidence and decisions. The results may help in taking necessary measures for operational continuity of the firms in a more rational environment.
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How Managers React to Crisis?: A Planned Behavior Theory Approach
Gokhan Cinar,Ferruh Isin,Adnan Hushmat 한국유통과학회 2016 Asian Journal of Business Environment (AJBE) Vol.6 No.4
Purpose - Not all firms are able to completely eliminate the risk arising out of the crisis. Success hides in the ability to perceive the market expectations accurately and take correct decisions. This study aims to analyze the firms’ decisions at gross-root level. Research Design, Data, and Methodology - Primary data is obtained with the help of specially designed questionnaires from the agriproducts export firms that are members of export union of Turkey. The study is based on four theoretical structures: general planned behavior theory model, perception-leading behavior control and subjective norm model, perceived-behavioralcontrol leading perception and subjective norm models, and perceptions and subjective norms leading behavior control model. Structural Equation Models (SEM) is used to conduct the empirical analysis. Results - The findings show perceptions and subjective norms leading behavior control model as the best one, concluding that the environmental pressures and positive perceptions have significant effect on the strategic decisions of the agriproducts export firms. Conclusion - Policy tools like creating positive perception in the markets, providing sufficient information and financial support to the firms and increasing market competition can be used effectively to achieve the said objective.
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