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Web 2.0 기술을 적용한 여행사의 웹사이트 시스템 구축 우선순위에 관한 연구
정용해 ( Yong Hae Jung ),조효연 ( Hyo Yeon Cho ) 관광경영학회 2010 관광경영연구 Vol.43 No.-
The purpose of the present study is to develop an evaluation model for constructing an efficient Web site system to travel agencies trying to develop a Web site system for strengthening of the company`s business competitiveness and satisfaction of customers` desire by introducing Web 2.0 that is being represented as the latest internet technology to satisfy expectation and desire about web technology of enhanced customers. The domains necessary for development of the Web site system`s evaluation model for constructing the efficient Web site system and the suitable items according to each domain based on the existing previous researches appeared as follows, namely, three domains of Core Process, IT Infrastructure and Based Environment, a total of 12 items from each domain such as 6 items of Community, Commerce, Communication, Customizing, Contents, Connection in Core Process, 3 items of hardware, Web 2.0 and network in IT Infrastructure, and 3 items of policy, organization and manpower in Based Environment.
여행사의 웹사이트 시스템 구축 선호 우선순위 차이에 관한 연구
김홍길(Hong Kil Kim),조효연(Hyo Yeon Cho) 한국관광연구학회 2010 관광연구저널 Vol.24 No.3
The purpose of the present study is to develop an evaluation model for constructing an efficient Web site system to travel agencies trying to develop a Web site system for strengthening of the company`s business competitiveness and satisfaction of customers` desire by introducing Web 2.0 that is being represented as the latest internet technology to satisfy expectation and desire about web technology of enhanced customers. For an experts survey for application of the AHP technique, the personnel having a position of more than a team leader class who has development experience over 5 years, technical implementation experience of Web 2.0 that is cutting-edge technology of the internet and budget operation experience with the target of travel agencies operating a website system among domestic travel agencies. The domains necessary for development of the Web site system`s evaluation model for constructing the efficient Web site system and the suitable items according to each domain based on the existing previous researches appeared as follows, namely, three domains of Core Process, IT Infrastructure and Based Environment, a total of 12 items from each domain such as 6 items of Community, Commerce, Communication, Customizing, Contents, Connection in Core Process, 3 items of hardware, Web 2.0 and network in IT Infrastructure, and 3 items of policy, organization and manpower in Based Environment.