한국과 유라시아지역의 선사시대 암각화에 나타나는 조형성 비교와 현대사회 디자인 의미와의 관계성 연구

박규원(Kyu Won Park) 한국디자인문화학회 2008 한국디자인문화학회지 Vol.14 No.3

The prehistoric age is one of the most important periods when tracing back human history. It`s because in this period, mankind began to have a variety of try for its conscious expression. In addition, these rock art petroglyphs are the human relics of the prehistoric age before the invention of writing, and the figurative study on expressed themes becomes the significant ground to make us understand social characteristics and cultural situations in that period when they were achieved. This present study aims to seek the origin of symbolic design of figures by doing a comparative analysis of figurative characteristics of rock art petroglyphs represented in the Korean peninsula and Eurasian areas in the prehistoric age. And it aims to get the original basis of design to be used in modern society by doing a comparative analysis of our own unique form modeling, and seek directions of future oriented symbolic visual design. Symbolic design represented in commonly in this area makes us know about social characteristics of the prehistoric age at the same time, has absolute power to inform their models of behavior or values as well as their identity. Figures represented in petroglyphs of the prehistoric age have the meaning of the eternal fitness of things and at the same time, are the origins of visual design, excellent artistic formative language to create human aesthetic senses or internal world richly. Design should have aesthetic artistry together with purposes. Comparison between symbolic formative arts represented in the prehistoric age of the old past and those of modern society clearly supposes directions of future design. Future symbolic visual design should have the function to perform the purpose of communication, and further more have aesthetic artistry historicity to contain the moral world faithfully and aesthetic artistry to make us feel aesthetic satisfaction richly.

농산물 공동브랜드 패키지디자인에 나타난 색채표현에 관한 연구

박규원(Kyu Won Park),홍주연(Ju Yeon Hong) 한국디자인문화학회 2007 한국디자인문화학회지 Vol.13 No.4

스포츠 마케팅에 투영된 상징적 디자인 표현물의 감성 연구

박규원(Kyu Won Park) 한국디자인문화학회 2005 한국디자인문화학회지 Vol.11 No.4

한국의 국가브랜드 이미지강화를 위한 기업환경문화 고찰

박규원(Kyu Won Park) 한국디자인문화학회 2004 한국디자인문화학회지 Vol.10 No.4

In the information future society, brand is primary power in the company and the nation. Many of Korean enterprises have excellante skill to make good product that expert to widely of world. Specially Korea was publicated by the mass media and broadcasting at the event of World Cup Festival 2004 in Korea and Japan. Even thought, image of Korean have not made good reputation. Brand power of Korea is made by many resources, political situation, enemy power, culture image, and brand image power of enterprises product etc. Brands of product is effective energy for making a national image of Korea. But almost of brand of Korean product dont have image of traditional national image that is a just character of brand. Member of government and brains of enterprises have to prepare a powerful plans for get originality of Korean Brands. Both of them have to think about traditional Korean culture. Just that is a distinguish sources in competitive market in the world. And we have to use a design language for memorizable brand shape. Brand Design is the best method to communicate message. Brand must have personalties that is really mnemonic element for people of information society.

놀이 수단으로서의 아동 제품 포장디자인에 관한 연구

박규원(Kyu Won Park),최기원(Ki Won Choi) 한국디자인문화학회 2006 한국디자인문화학회지 Vol.12 No.2

1995년부터 2009년 국내초등학생학용노트의 캐릭터디자인 변화연구

박규원(Kyu Won Park),이정희(Jung Hee Yi) 한국디자인문화학회 2009 한국디자인문화학회지 Vol.15 No.3

시대와 소비자 라이프스타일의 변화에 따라 다양하고 새로운 소비문화가 확산되고 더욱 합리적인 사고를 바탕으로 구체화되고 있다. 아무리 경기가 좋지 않아도 자녀들의 학용품의 구입비용은 크게 변화가 없다. 미 학교, 가정 및 사무용품협회인 SHOPA(School Home & Office Product Association)에 따르면 2002년 미국인들이 개학(Back-to-School)용품에 지출한 금액은 58억 달러를 넘어선다고 한다. 학용품 구매시즌에는 주요 판매처마다 한국산을 비롯한 아시아 국가 브랜드 제품들이 특히 인기를 끌고 있는 것으로 나타났다. 업계에 따르면 이들 아시아 국가에서 만들어진 제품들은 OEM 방식이 아닌 각 나라별 인기 만화 캐릭터를 활용한 제품이 대부분이어서 이채를 띠고 있는 것으로 조사되었다. 특히 아시아 국가 제품들 중 한국산과 일본산이 중국산이나 미국 현지 브랜드보다 3배에서 6배가량의 높은 가격대를 형성하고 있는 것으로 조사되었는데 업계에서는 이들 한국산과 일본산 제품이 품질 면에서도 뛰어날 뿐만 아니라 디자인도 다양해 미국 청소년들로부터 많은 호응을 받고 있는 것으로 나타났다. 현재 시중에서 판매되고 있는 이들 아시아에서 생산된 캐릭터 학용품들 중에서 러블리 화잇, 티니체리, 부카, 블루베어 등 한국산을 비롯해 헬로우 키티등이 꾸준한 인기를 끌고 있다. 본 연구는 초등노트 사용자의 발달 단계 특성을 고찰하고, 1995년부터 2009년까지 15년 동안의 국내 초등학용노트의 발달 과정과 특성 및 경향을 분석하고 초등학용노트 제품에 있어서 캐릭터가 추구해야 하는 디자인 방향을 알아내고자 한다. 연구의 주된 범위에는 상품캐릭터에 대한 정의와 특성연구, 연도별 분석, 그리고 조형적 특성 요소 분석들이 포함되어진다. 연구방법은 먼저 초등학교 학용노트디자인의 캐릭터의 특성을 파악하기 위해 소비자 감성분석을 실시하였으며, 실증 분석 결과는 요인분석을 통해 4개의 성분이 전체 소비자 감성의 64%를 차지하고 있음이 밝혀졌다. 그 결과를 토대로 초등학생 학용노트의 브랜드 가치를 높이면서 초등학생들의 발달 단계 및 감성적 요인이 깃든 캐릭터 개발을 위해 필요한 디자인 요소는 독특한 개성이 중요시하며, 경쾌함과 긍정적인 이미지가 강조되어야 하고, 재미있는 스토리텔링을 가진, 동적인 느낌이 강한 캐릭터가 초등학교 학용노트의 캐릭터디자인이 추구해야할 디자인 방향으로 분석되었다. With the progress of civilization and the change of lifestyle, various and new consumption culture spreads and is more concretized by more rational thoughts. According to SHPPA(School Home & Office Product Association in America), American spent over 5.8 billion dollar to buy Back-to-School supplies in 2002. During buying school supplies, lots of Asian brand included Korean are very popular in everywhere. Especially these Asian brands mainly use popular cartoon characters and are not made by OEM. Additionally Korean and Japanese brands are sold more expensively around three times to six times compared to Chinese and American ones. And the brands has excellent quality and design such as `Lovely White`, `Tinicharry`, `Buca`, `Blue Bear` and Hello kitty, which are very popular these days. This study is about the features of development stages for note books of students` users and analysis of the developing phases, the properties and trends for student`s note book from 1995 to 2009, and it is to know directions of design for characters in student`s note book. Main scopes of this article are formed with definitions and feature analysis of the product characters, year by year analysis and analysis for formative feature facts. To understanding the peculiarity of primary student`s notebook character, the emotional analysis of consumer was taken as the main method of this study. The result of substantiation analysis was the four major factors consist of 64% of consumer emotions through the primary factor analysis. Based on the result, student`s note book brands by enhancing values, and developing characters saturated with elementary students` emotion of their developing stages, elementary student note`s characters design should follow outstanding personality, light and positive images and funny storytelling and strong dynamic.

시각적 촉감을 활용한 패키지디자인의 형태 연구

박규원(Kyu Won Park),박민영(Min Young Park) 한국디자인문화학회 2008 한국디자인문화학회지 Vol.14 No.3

Diverse methods based on emotionality are provided as consumers` purchasing factors move from those based on product functions to those based on emotions in modern times. Among theses senses, visual tactility means roughness or softness resulted from expressive factors including a sensation of surface texture, shape or colors. It builds positive impression in consumers` brain by a differentiated way which creates visual expression of package design in recognizing a brand. Therefore, this paper examined the relationship with molding factors which give rise to tactility visually focusing on `visual tactility`. And this paper examined how visual tactility is utilized a drink on the domestic market. In the consumer survey, the expression using visual tactility have an affirmative affect on the shape of the package design. We suggest that it could be another method for the effect of expression using on visual tactility to satisfy with consumer`s needs and we try to find solutions for working towards expressions based on visual tactility from now on.

청소년의 학교 폭력 예방을 위한 프로그램 개발에 관한 연구

박규원(Kyu-Won Park) 한국엔터테인먼트산업학회 2015 한국엔터테인먼트산업학회 학술대회 논문집 Vol.2015 No.05

본 연구는 학교 폭력을 예방하고자하는 의도에서 프로그램을 계획하고 그 프로그램의 효과성 평가에 관한 연구이다. 본 프로그램은 학생들의 능동적인 활동의 필요성을 강조하며 기존 이미 일어난 학교 폭력 건에 대한 조치로서의 프로그램이 아닌 좀 더 실질적인 예방으로서의 프로그램으로 개발하고자 하였다. 결론적으로 제시한 두 프로그램을 통해서 학교 폭력을 예방할 수 있는데 조금이나마 효과를 얻을 수 있었음 하며, 앞으로의 연구방향으로 더 이상의 청소년들의 특성 분석을 그만하고 이미 일어난 사건에 대한 분석이 아니라 좀 더 예방적 차원에서 다가가야 함을 인지하고 계획해야 할 것이다. This study intended to prevent school violence in the program plan and Evaluating the Effectiveness of the program. The program activities of the students stressed the need for proactive and existing cases of school violence that has already taken place as the program is not an action in preventing a more substantial program was developed. There can prevent school violence through the conclusion suggested by the two programs have little effect. Stop the characterization of more young people to study and analysis of the direction of future already happened, not whether that come up in a more proactive dimension and will be planned.

세안 및 세정제에 표현된 감각디자인 요소의 시각화 연구

박규원(Kyu Won Park),최문희(Moon Hee Choi) 한국디자인문화학회 2008 한국디자인문화학회지 Vol.14 No.2

In this research, according to the market, selling a product is a visual sensation for representation facial cleansing foam & Detergent logo design, color including product names, product names to represent the image to represent narrative style. Traditionally, the representation taste sensation feeling good for the skin water and milk and honey products in a way that represents the application. For expressing a feeling of well being smell sensation trends represented by the application of aromatherapy products and ways of expression. Products include a small representation for the tactile sensation is floating grains form, the product surface is lodged in the form of large grains, is expressed in the form texture surface of the package design, so get in touch to express the roses are still in leaf. And did not appear in the aural sense. The study focused on the soap & detergent, especially among five sensation saw observe how the leverage. Visual, tactile sensation think that shows up is a relatively important, in the sense of smell and taste similar to leverage and hearing is a relatively important do not have been investigated. Due to changing consumer businesses, the company is re-oriented consumers to immediately change the `sensitivity`.

컴퓨터제품에서 나타나는 심벌마크와 브랜드이미지의 관계성 연구

박규원(Kyu Won Park),신자희(Ja Hee Shin) 한국디자인문화학회 2005 한국디자인문화학회지 Vol.11 No.2s