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      • KCI등재

        잡지 보그 표지 이미지의 립스틱 색상 트렌드 연구 - 1940년도 ~ 2010년을 중심으로 -

        황금빛누리 ( Geum-vit-nu-ri Hwang ),이보람 ( Bo-ram Lee ),임희경 ( Hee-kyung Lim ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3

        The purpose of this study is to investigate and analyse the use of the colors of the lipsticks used to adorn the Vogue magazine cover page models and figure out the trend of the lipstick color on the basis of the current study. For this study, the cover page of the Vogue published between 1940 to 2010 were collected and the RGB value of the lipstick color that the model was wearing was analysed and the H/VC value was extracted. Tone was carefully added to help the analysing process. The result of this study is as follows. In the first, R color set the trend in lipstick color, even if Time period is changed. but, lipstick tone depends on Time period. Second, In spite of changed Time and Season, R color possessing S tone will set the trend now and for ever. On the basis of analysis result, This thesis is to suggest basic information in order to understanding lipstick trend. And, this thesis tends to a better grasping flow of lipstick market in the future in that it is study how its trend is changing with times.

      • KCI등재

        헤어살롱의 촉진서비스품질과 지각된 가치가 재구매의도에 미치는 영향

        이보람 ( Bo-ram Lee ),황금빛누리 ( Geum-vit-nu-ri Hwang ) 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.2

        The purpose of this study is to increase the service quality of promotion in the hair salon. It will help to provide the service of promoting a better quality of the beauty industry in the future. This study provided the theoretical basis, and based on the study of literature in order to analyze the impact on repurchase intention of promoting hair salon service quality and perceived value for the empirical investigation without limits from 20 50 each age group was up by more than a hair salon that uses the survey. Survey were analyzed using SPSS 16.0 program employs 199 part 1, except insincere or incomplete parts of a total of 200 questionnaires distributed wealth from 1 March 2014 to 30 June 2014. As a result, The monetary value that is perceived by the others and experience the discounts and the discounts never experienced a hair salon, most people, most were using a relatively simple program, such as the promotion of the points earned or Morning Minute. Marketing research will also need to take advantage of a discount coupon and discount affiliate, earn points program of promoting preference for hair salon services and partnership discount coupons, earn points higher had know that an increase of the repurchase.

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