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스킨스쿠버 다이빙 리조트 참여자의 경험적 가치가 감정반응과 장소애착에 미치는 영향
이유찬(Lee, Yoo-Chan),홍찬정(Hong, Chan-Jeong) 한국사회체육학회 2018 한국사회체육학회지 Vol.0 No.73
The current study aims to elucidate the impact of experiential value perceived by people who have done skin scuba diving in the waters of Jeju, and how it affects their emotional responses and affinity to locations. To achieve this end, the study surveyed customers at a scuba diving resort in Jeju, using a structuralized set of questions as the tool and collecting data via convenience sampling method. The obtained data were analyzed using SPSS 20.0 program, and verified at significance level of α=.05. To test validity and reliability, Cronbach’s α test was conducted, and a frequency analysis was made to explain individual traits. Finally, correlation analysis and multiple regression analysis were conducted to understand the relationship among various factors. The following conclusions are obtained via above research methodology and procedures: First, the experiential value of the skin scuba diving participants had a significant effect on their emotional responses. Second, the experiential value of the skin scuba diving participants had a significant effect on their affinity to location. Third, the emotional responses of the skin scuba diving participants had a significant effect on their affinity to location.
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