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허의구,이상식 진주산업대학교 1998 산업과학기술연구소보 Vol.- No.5
The Purpose of this Paper is to review critically the association of business strategy and innovations. During the 1980s, the field of management accounting was reborn, Increased global competition demanded that companies make changes in the technology and organization of their production processes and the effectiveness of decisions concerning pricing, product design, and product and customer mix. These demands required accurate information about production process and about the resources consumed to produce. products and sell them to customers, and also required new sustainable strategy and business innovations for survival in sharp competition, Business attempting for time-based management respond quickly and effectively to the changes in markes conditions such as new product introduction, JIT and customer complaints. companies trying to high quality products make enforcement quality control, and companies for pursuing new product development do their best in entering new markets and market share competitve position and competitve advantages are determined by excellent strategy and innovation. In these connection, we can see that business strategy and innovations are closely related each other.
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