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패션쇼와 국내 화장품 광고에 나타난 메이크업 트렌드 분석 - 2012-2013년 중심으로 -
표민경 ( Min-gyeong Pyo ),김연희 ( Youn-hee Kim ),이경숙 ( Kyoung-sook Lee ),이현숙 ( Hyun-suk Lee ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3
Everywhere rapid development of the media and popularization of information in the mass media is spreading quickly. As a result, women are easy to accessing the fashion trend, creating a style of fashion. In purpose of the study, we search change of fashion trend on Vogue magazine and analysis make-up trend on cosmetic advertising, Considering aesthetic change to people, it looks into mutual relation of make-up. Selecting Vogue, representative for a fashion magazine that selected high sales, choose the type of fashion make-up trend. It explains character of eye, cheek and lib make-up trend in selected 5 color brands, Misha, Etude House, Banilaco, Espoir, and Clubclio, these are easily accessible and having season look of make-up. Studies show that trend of fashion make-up and domestic cosmetics ads expecting to popularity of people forward us a variety of make-up look. it has important implications for the formation with morden women's make-up.