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      저자 : 최부경 ( Bu-koung Choi ) (검색결과 1 건)
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        미용실 내부 이미지와 선호도가 고객만족도와 재방문의도에 미치는 영향

        임지현 ( Ji-hyun Lim ),최부경 ( Bu-koung Choi ),배은미 ( Eun-mi Bae ),팽형연 ( Peng-xing Juan ),강재준 ( Jae-jun Kang ),한연옥 ( Yeon-ok Han ),권소희 ( So-hee Kwon ),최은경 ( Eun-kyung Choi ),박은준 ( Eun-jun Park† ) 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.1

        Amidst the fiercer business environment among corporations along with the expanding economy, corporations have focused on enhancing a strategic corporate image and reliability. It is the image of a store that can best demonstrate such a corporate image in connection with the characteristics of a service industry; therefore, this study is to review how the interior image of a beauty salon affects customer preference and satisfaction and their intention to revisit. As a result of discovering the effect of the interior image of a beauty salon on customer satisfaction and intention to revisit, the better the interior image of a beauty salon, the higher the preference, which was a positive relationship. Also, the better the interior image of a beauty salon, the more the intention to revisit, which was also a positive relationship. That is, in accordance with the interior design, subsidiary facilities, and service tools in the service industry, customers form satisfaction from the skills of the service industry and service along with a favorable impression. Meanwhile, this was discovered to result in the continued use of the service industry and positive referrals. In considering the above results, male and female customers who use a beauty salon were discovered to be affected by the subsidiary facilities and the latest service tools of a beauty salon based on the skills and service. From this, if service managers cultivate human resources equipped with skills and services that can be purchased by customers and are prepared with the subsidiary facilities of the user-friendly service industry, the beauty service industry is expected to advance into a futuristic industry prepared with a system.

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