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- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
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체험마케팅을 이용한 상업공간의 디지털미디어 디자인 사례연구
조문가(CAO WENJIA),이샘(Lee Seam),안세윤(An, Sei-Yun) 한국실내디자인학회 2015 한국실내디자인학회 학술대회논문집 Vol.2015 No.10
Digital media has become a major means of communication in modern society. And the popularization of digital media technology presented more varied forms. In the Space Marketing design strategy of commercial spaces. The application of digital media has become a trend. 《Experiential Marketing》by Bernd H. Schmitt in reference to three trends for future marketing, intelligence technology, brand and communication. This is further proof of the importance of digital applications in commercial spaces. In this study, focused on interior spaces. by studying advance researches, to find out the design elements contained Space design, Experiential Marketing and Digital Media, Then analysis the cases of digital media application in commercial space. The result shows there are four types by different identities. And the result will be the reference material for Design and development of digital media for the marketing of commercial spaces.
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안세윤(An, Se-Yun ),김소연(Kim, So-Yeon),조문가(Cao, Wen-jia ) 한국실내디자인학회 2017 한국실내디자인학회논문집 Vol.26 No.1
Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don"t like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers" attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.
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