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- 저자 : 윤지근 ( Yoon Ji-keun ) (검색결과 1 건)
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조상리 ( Cho Sang-lee ),윤지근 ( Yoon Ji-keun ),강명주 ( Kang Myong-ju ) 동의대학교 경제경영전략연구소 2013 經濟經營硏究 Vol.8 No.1
Due to fierce competition from domestic and international logistics companies, including global logistics company, logistics market has grown every year. In addition, logistics market grows also remarkable development of the state-of-the-art IT industry has been the catalyst. Therefore, they are being prepared for a variety of ways to win in the competition. To propose to contribute to improving the competitiveness of the logistics company, this study examine to leverage the brand image strategy of differentiated ways to win in the competition between the logistics company for the purpose. Case study of brand image strategy of global logistics company for the preceding cases and investigations by identifying the correlation between the importance and necessity of the brand image strategy is an important alternative to the ways of differentiating logistics company logistics company`s brand image laid the foundation of the strategy was to. In summary, the results of this study can be summarized as follows. Strategy to survive in the global competition, brand image of logistics companies is an essential tool for active investors must. To, conduct a variety of brand management for brand image management and marketing activities, logistics company should be actively conducted. Logistics company should build a brand image and then brand image and the appropriate level of customer service should be provided. Brand image strategy can be great help to the success of a logistics company.
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