http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
중요한 것은 정교화 과정 식품 및 의약품 안전에 관한 위험 인식에 영향을 주는 요인 연구
김활빈 ( Hwalbin Kim ),김세일 ( Sei-hill Kim ),장정헌 ( Jeongheon Jc Chang ),심재철 ( Jae Churl Shim ),오상화 ( Sang-hwa Oh ) 한국PR학회 2018 PR연구 Vol.22 No.3
Objectives This study explores the role of the media, interpersonal communication, and elaborative processing in shaping the public’s perceived risks of food and medicine safety in South Korea. Methods Data for this study came from a national online survey with an interview of 1,001 respondents in South Korea. Results Findings showed that watching television, using Internet news and interpersonal communication increased perceived risks. The impact of media use could be indirect because its effects disappeared after entering interpersonal communication and elaborative processing into the model. We also found the effect of interaction between the media, interpersonal communication, and elaborative processing. Most importantly, elaborative processing moderated the effects of using Internet news and social networking sites and discussing with others. Conclusions This study contributes to risk communication literature by empirically testing various factors influencing risk perceptions in South Korea, where was rarely examined.