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해외환자의 질환별 의료관광 선호국가에 대한 연구 -인도네시아의 잠재적 환자를 대상으로-
신은규 ( Eunkyu Shine ),서상윤 ( Sangyun Seo ) 경희대학교 경영연구원 2015 의료경영학연구 Vol.9 No.3
This article has attempted to examine the each country``s promotion for medical tourism correspond with country``s image, also to provide managerial implication. Thus we investigated which country they would like to visit for medical tourism by disease type, and how important they consider the factors such as facilities, variety of attraction, kindness of hospital staff, and surgery, public security, cultural similarity. The result of this study enable government to find and highlight the attribute for medical tourism campaign for foreign by disease type. The findings on this study show that the importance of relaxation environment, accessibility to destination country, public security, cultural similarity differ with disease type. In other words, the importance of attraction variety, medical service level, easiness for entry process, kindness of hospital staffs do not differ with each disease type. Also the correlation between medical tourism destination country and disease shows that they are significantly correlated with each other. The potential medical tourist preferred South Korea for skin-care service, and plastic surgery, but Singapore for cancer, diabetes, and obstetrics. These result provide the each country with what they have to appeal to position their country``s imagine to potential medical tourist.
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인공지능진료시스템 이용자의 위험지각과 이용의도 간 가격민감도와 질환중증도의 매개효과 분석
신은규 ( Shine Eunkyu ) 경희대학교 경영연구원 2021 의료경영학연구 Vol.15 No.2
With the advent of the 4th industrial revolution era, from the point of view of medical institutions oriented toward precision medicine, it is important to examine what factors affect the intention of potential patient customers to use medical services using artificial intelligence by investing in expensive artificial intelligence treatment systems. It can be said that it is very important from the point of view of medical institutions that are in the process of Accordingly, the main contents of this study will be first, not only to investigate the simple intention to use AI medical services, but also to understand the effects of potential patients' perceptions of risks and attitudes on use and payment intentions. Second, by examining the mediating effect of disease severity and price sensitivity between potential patient customers' risk perception and payment intention, we will also examine factors to consider in introducing AI-based medical care system. Third, among the factors influencing the willingness to pay and intention for the use of the AI treatment system, I would like to examine how price sensitivity is affected by the severity of the disease. As a result of estimating the direct effect examined, it is confirmed that risk perception affects price sensitivity and intention to use via disease severity. Therefore, in the relationship between risk perception and disease severity, the mediating effect of price sensitivity and the relationship between risk perception and intention to use. The purpose of this study was to examine the mediating effect of price sensitivity on the relationship. As a result of the analysis, it was found that disease severity significantly mediates the relationship between risk perception and price sensitivity (b=.05*), and also significantly mediates the relationship between risk perception and intention to use(b=.225*).
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