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      • 화성(華城)방문객의 만족에 관한 연구

        정종의(Jong-eui Jeong),송효분(Hyo-boon Song) 한국문화관광학회 2003 문화관광연구 Vol.5 No.2

        Hwaseong is valuable cultural tourist attraction which is registered on the World Cultural Inheritance together with Changdeok Palace in 1997. Even though it has enough attractive points as a cultural tourist resort, actually it doesn't fully achieve its role. The purpose of the study is to attribute to Hwaseong tourist development through understanding Hwaseong visitors satisfaction level on pursuing advantage and behavior type of visitors. The examination was made on Nov. 16 & 24, 2002 and total 271 effective samples were analyzed. The subjects which mainly affect to make a decision on Hwaseong tourist spot is over 40 years old people who travel alone or accompanied by family and they intend to visit one more time to quest cultural history.

      • 성격별 여가만족과 선호여가활동의 상관관계에 관한 연구

        김민주(Min-Joo Kim),송효분(Hyo-Boon Song) 한국여행학회 2000 여행학연구 Vol.11 No.-

        The purpose of this study is to explore leisure satisfaction, and leisure activities preference related to Big- Five personality. As results of correlation analysis from samples of 360 students are followings. Firstly, there were significant relationships between Big- Five traits and the dimensions of leisure satisfaction. Especially, the results showed that Openness to experience and Extraversion were correlated strongly to leisure satisfaction. Secondly, Extraversion and Agreeableness were correlated to social satisfaction from leisure activities. We could not find any significant relation between neuroticism and specific leisure satisfaction. Thirdly, educational satisfaction from leisure activities was correlated to conscientiousness and Openness to experience. Fourthly, Openness to experience was significantly correlated to the all dimensions of leisure activity preference. It was possible to be interpreted that the students with active personality have a tendency to like lots of leisure activities. Finally, we discussed the limitations of this study. In conclusion, the results of this study showed that the students who were highly typed by the both of Openness to experience and Extraversion satisfied with their leisure activity and liked to participate in the various leisure activities.

      • 화성(華城)방문객의 중요도-성취도 분석에 관한 연구

        송효분,정종의 경기대학교 화성학연구소 2004 화성학연구 Vol.- No.1

        This study carried out the literature research and the empirical study with Hwaseong visitors to understand the importance and performance of users for the pursued benefits. The Importance-Performance Analysis(IPA) has been applied to produce the useful operation and management plan of Hwaseong cultural tourist attraction by clarifying the general behaviors of the visitors and the satisfaction degree of it in the pursued benefits. Mainfindings are as follows; in general, the importance and the achievement of the visitors showed relatively high at 70 percent in the full mark of 5 scales. Five benefits of educationaly, low cost, naturgefuehl, sehenswuerdigkeit and accessibility were showed high evaluation score in common. The benefit, which has to be improved in the service management and operation at first, is the general entertainment to be enjoyable by all companions and traffic(parking) convenience, which have to be corrected in this situation to enhance the satisfaction of visitor.

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