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박향일 ( Hyang Il Park ),김창수 ( Chang Soo Kim ) 한국이벤트컨벤션학회 2005 이벤트 컨벤션 연구 Vol.1 No.-
Since the shock of the 9.11 attack, the importance of risk management has been highly increased. Although the International Meeting Industry has been recognized as a new high value-added business and a nation strategic industry, we seemed to have neglected the nature of potential risks in meeting management. The unpredictable risks have threatened significant financial and operational damages and so on. Recently, researchers and meeting planners have begun to consider risk management as an important element in part of meeting management. This study is aimed at observing and reviewing how meeting planners, organizations and stakeholder should prepare and organize systematically against the risks and how to set up the strategic plan. In order to accomplish the aim of this study, this research is developed based on the literature review about risk factors and models. It is also offered an applicable model of risk management in the International Meeting Industry.
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박향일 ( Hyang Il Park ) 한국이벤트컨벤션학회 2007 이벤트 컨벤션 연구 Vol.3 No.2
The study presents an overview of the trends in event risks to derive event risk factors and examines how event companies in Korea percept the risks. It also discusses the complexity of defining ``risk``, ``risk factors`` and ``risk perceptions`` from operational point of view. A survey was carried out in order to achieve more realistic outcome of the study. In this survey, data were collected by the event staffs who work at event companies such as event planning agencies, professional conference organizations, convention & exhibition centers, and hotels. Total of 330 cases were used in the analysis. Following preliminary data analysis, variance and regression analysis by the application of SPSS/WIN 12.0 were used to assess construct validity and test the model`s hypotheses. The results showed that the event staffs and managers strongly indicates the importance and interest in risk for event companies. Furthermore, it notes that event risk can vary according to the frequency of event risk factors, and the level of event staff`s perception of risk. Ultimately, event risk should be managed, event companies can enhance and secure their level of service by reviving their policy and providing effective training for dealing with risk.
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