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한승엽,박수완(Seung Youb Han and Soo Wan Par) 한국호텔외식관광경영학회 1998 호텔경영학연구 Vol.7 No.2
The purpose of this is to examine the relation between tourist motivation and attribute of attractions closely. The tourist motivationmade a practical application of the functional theory, which is one of the theories explaining an attitude and a change in attitude, and was catagorized. The three distinctive repondence cluster was composed of this tourist motivation, ans each cluster is considered to have the characteristics of many coessential tourist motivation. So we tried to make an analysis to importance of attitude of attraction which each cluster seeks after. The potential tourists, who have the utiliarian motivation, are in pursuit full of the natural attributes, but in the fewest of the cultural attributes. The potential tourists, whe have knowledge motivation, are in full of pursuit of the cultural attributes, but in the fewest pursuit of the attributes of attractions such as low price and convenient transportation.